Amplified Advertising is a digital marketing strategy that focuses on engaging with your audience through high-quality content. Search Engine Optimization, or SEO for short, is an essential marketing tactic that can deliver an amplified return on your investment. For example, you can create a campaign that targets users in your local area, who have a specific question that you can answer. Using social media to reach a target audience is also an excellent way to generate leads and sales for your business. The ads then appear in the sponsored links section of a search engine’s results page and a small fee is paid each time someone clicks on them.