Firstmile
Finding free shipping has always been desirable; nothing much has changed over the years. It’s highly recommended that retailers review their shipping policies annually as well as in advance of the fourth quarter holidays. Decisions will impact the perception of the retailers and could be an important factor in driving conversion as we have learned. Perceptions aren’t likely to change, so being prepared and using free shipping tactically throughout the holidays can keep the bottom line in check and shopper satisfied, which is a win-win for all.
It definitely poses a major logistical challenge. It’s still fairly new and retailers are still figuring out how to do it all to serve the greatest amount of customers: BOPIS, same day delivery, and ship-from-store.