Langley SEO expert advice

Langley SEO expert advice

Google My Business Langley

The Langley SEO expert advice SEO specialists emphasize the importance of SEO fundamentals as the foundation of any successful online strategy. Moreover, the team at Small World Marketing highlights the importance of SEO in driving organic traffic, which is often more likely to convert than traffic through paid advertising. Learn more about Small World Marketing here. Following the analysis, Small World Marketing focuses on keyword research, selecting terms that aren't only relevant to the client's business but also have a high likelihood of converting visitors into customers. Learn more about Langley SEO expert advice here Furthermore, active social media engagement leads to stronger relationships with customers, creating a loyal community around a brand.

Langley SEO expert advice - SEO for Event Planning Langley

  1. Influencer Marketing Langley
  2. SEO Conversion Langley
  3. Yahoo SEO Langley
  4. Page Speed Langley
  5. Content SEO Langley
  6. SEO Strategy Langley
  7. User Experience Langley
  8. SEO for Professionals Langley
  9. SEO for Healthcare Langley
  10. SEO for Online Stores Langley
  11. SEO for Artists Langley
  12. SEO Performance Langley
  13. SEO for Blogs Langley
  14. SEO Optimization Langley
  15. PPC Langley
Another crucial technique is keyword placement.
Optimizing page load speed is crucial for enhancing website performance and keeping visitors engaged. Moreover, Small World Marketing emphasizes the importance of maintaining keyword density. Another advantage is the efficiency in content creation and optimization. Small World Marketing's team keeps their finger on the pulse, constantly updating their strategies to stay ahead.
This strategy isn't just about improving rankings; it's about connecting with the community. This not only boosts the site's search engine ranking but also enhances customer satisfaction and loyalty. Moreover, this level of SEO sophistication provides a competitive edge that was previously inaccessible for smaller operations. Small World Marketing stepped in, focusing on niche keywords and leveraging social media platforms for broader visibility.

Langley SEO expert advice - SEO for Healthcare Langley

  1. SEO for Digital Products Langley
  2. Social Signals Langley
  3. Website Speed Optimization Langley
  4. SEO for Law Firms Langley
  5. Organic SEO Langley
  6. UX Design Langley
  7. Bing SEO Langley
  8. Keyword Research Langley
  9. Local Listings SEO Langley
  10. User Engagement Langley
  11. Link Building Langley
  12. Conversion Rate Optimization Langley
  13. SEO for Photographers Langley
  14. SEO Content Creation Langley
  15. Video SEO Langley
  16. On-Page SEO Langley
  17. SEO for Service Providers Langley
  18. Google Analytics Langley

This ongoing support guarantees that Langley SEO expert advice businesses aren't just keeping up; they're setting the pace, ensuring their online visibility and engagement continues to grow in an ever-changing digital environment. This data-driven approach allows them to continuously optimize their clients' social media campaigns, ensuring maximum return on investment. By optimizing website content for search engines, businesses can improve their site's ranking, making it more likely for potential customers to find them among a sea of competitors.

Langley SEO expert advice - SEO Optimization Langley

  • SEO Optimization Tools Langley
  • Google Ranking Langley
  • SEO Rankings Langley
  • Influencer Marketing Langley
  • SEO Conversion Langley
  • SEO for Online Stores Langley
  • SEO for Artists Langley
  • SEO Performance Langley
  • SEO for Blogs Langley
  • SEO Optimization Langley
  • PPC Langley
  • SEO for Event Planning Langley
  • SEO Experts Langley
  • SEM Langley
  • Title Tags SEO Langley
  • SEO for Real Estate Langley
  • Meta Tags SEO Langley
  • Paid Search Langley
Content marketing, though often considered an on-page factor, plays a crucial role in their off-page efforts as well.

They understand that responsive design essentials, speed optimization techniques, and mobile SEO strategies are key to enhancing user experience on mobile devices. One key strategy is the customization of content. Following the analysis, they collaborate closely with the client to set clear, achievable goals. One significant hurdle is the ever-changing nature of search engine algorithms.

This dual focus on technical SEO and engaging material not only boosts a site's visibility but also encourages longer visit durations and higher conversion rates. It's not just about being seen; it's about being seen by the right people, at the right time. It's about creating value for the user, which, in turn, signals to search engines that a website is a valuable resource.

It's about strategically using these platforms to support and enhance your SEO efforts, ensuring your business achieves sustainable growth online. As companies like Small World Marketing continue to navigate the digital landscape for Langley SEO expert advice businesses, they're keenly aware of how AI's evolution will redefine keyword optimization, content creation, and user experience. Yahoo SEO Langley This collaborative approach not only builds trust but empowers their clients, making them active participants in their own digital growth.

Complex menus can be cumbersome on small screens, so they recommend a more streamlined approach that makes it easier for users to find what they're looking for. With Small World Marketing, you're not just adopting an SEO strategy; you're embarking on a path to digital excellence. Additionally, they ensure your social media profiles are optimized for search engines, incorporating relevant keywords in your bios and posts to improve visibility.

Langley SEO expert advice - SEO Performance Langley

  • SEO Analytics Langley
  • Bounce Rate Langley
  • SEO Agency Langley
  • Mobile SEO Langley
  • SEO for Architects Langley
  • Keyword Optimization Langley
  • Local Search Optimization Langley
  • Schema Markup Langley
  • Long-Tail Keywords Langley
  • SEO Optimization Tools Langley
  • Google Ranking Langley
  • SEO Rankings Langley
  • Influencer Marketing Langley
  • SEO Conversion Langley
  • SEO Strategy Langley
  • User Experience Langley
  • SEO for Professionals Langley




Langley SEO expert advice - Yahoo SEO Langley

  1. Video SEO Langley
  2. On-Page SEO Langley
  3. SEO for Service Providers Langley
  4. Google Analytics Langley
  5. SEO Consulting Langley
  6. SEO for Restaurants Langley
  7. SEO ROI Langley
  8. SEO for Startups Langley
  9. SEO for Small Business Langley
  10. Backlink Strategy Langley
  11. SEO for Education Langley
  12. Content Marketing Langley
  13. Google SEO Langley
  14. SERP Langley
  15. SEO for Websites Langley
  16. SEO Analytics Langley
  17. Bounce Rate Langley
  18. SEO Agency Langley
  19. Mobile SEO Langley
  20. SEO for Architects Langley

Professional SEO Langley

Early European settlement in the area was known as "Innes Corners" (after homesteader Adam Innes); in 1911, the area became known as "Langley Prairie", part of the Township of Langley a.k.a. Langley Township since 1873. Twentieth-century improvements in transportation access, including the construction of the British Columbia Electric Railway in 1910, Fraser Highway in the 1920s, and Pattullo Bridge in 1937, profoundly impacted the area, transforming it from rural into the main urban and commercial core of the Township. In turn, this birthed the need for upgraded and new amenities, especially with respect to health, infrastructure, safety and sanitation.

Professional SEO Services Langley


Citations and other links

Technical SEO Langley SEO expert advice

These approaches ensure users find what they need quickly and enjoy a tailored browsing experience, significantly improving site engagement. They focus on metrics tracking progress, observing how keyword rankings impact visibility, and applying on-page optimization techniques. This approach guarantees that their clients' websites remain ahead of the curve, attracting more traffic and engaging users more effectively. It was a straightforward method that often led to content that was hard to read and offered little value to the user. By leveraging advanced SEO tools and analytics, they identify keywords that aren't only relevant but also have the potential to drive conversions.

They don't stop at surface-level analysis. Their expertise ensures that businesses in Langley SEO expert advice don't just exist online, but they dominate their local market. Their story isn't just about growth but about pushing boundaries and redefining what's possible in SEO. Small World Marketing doesn't just stop at making sites accessible; they optimize site speed, mobile responsiveness, and secure browsing, recognizing these as critical for retaining visitors and improving rankings.

Further proof of Small World Marketing's prowess is a Langley SEO expert advice real estate agency that was facing stiff competition. Small World Marketing emphasizes the importance of customized SEO tactics to boost a website's visibility. Several Small World Marketing clients have soared to the top of Google's rankings, transforming their digital presence and business outcomes significantly. Their strategy isn't static; it evolves with search engine algorithms, ensuring that Langley SEO expert advice businesses stay ahead in a competitive digital landscape.

By leveraging these insights, businesses can tailor their strategies more precisely, ensuring they're reaching the right audience with the right message at the right time. Reputation Management Langley By analyzing user behavior and engagement patterns, they're able to pinpoint exactly what changes need to be made on websites to enhance the user experience and subsequently increase conversions. In the competitive landscape of digital marketing, embracing AI in SEO has become a game-changer for businesses seeking to enhance their online visibility. They're aware of the challenges that come with AI, such as privacy concerns and data security, and they're committed to navigating these responsibly.

SEO for Artists Langley
Technical SEO Langley SEO expert advice
Langley SEO expert advice SEO Web Design

Langley SEO expert advice SEO Web Design

It's not just about shrinking a website to fit a smaller screen; it's ensuring the site is intuitive and easy to navigate on any device. SEO Performance Langley Small World's AI tools and analytics come into play, identifying key areas for improvement and opportunities for growth. Tracking keyword rankings is a vital component of analyzing a business's SEO performance, providing insights into how effectively its website competes in search engine results. These are the terms that signal intent and are more likely to convert searches into sales.

Langley SEO expert advice - SEO Performance Langley

  • Backlink Strategy Langley
  • SEO for Education Langley
  • Content Marketing Langley
  • Google SEO Langley
  • SERP Langley
  • SEO for Websites Langley
  • SEO Analytics Langley
  • Bounce Rate Langley
  • SEO Agency Langley
  • Mobile SEO Langley
  • SEO for Architects Langley
  • Keyword Optimization Langley
  • Local Search Optimization Langley
  • Schema Markup Langley
  • Long-Tail Keywords Langley


Beyond keyword optimization, AI-driven strategies revolutionize content creation by understanding user intent and optimizing for semantic relevance. This isn't just about stuffing keywords; it's about making sure the title is relevant and compelling enough to stand out in search results. Now, even the smallest business can harness the power of AI to tell its story, connect with its community, and grow its footprint in the digital ecosystem.

Initially, their innovative product was lost in the digital noise. This intelligence enables Langley SEO expert advice businesses to carve out unique niches, reducing the noise and making their voices heard. By harnessing the power of local SEO, Langley SEO expert advice businesses can effectively connect with their community, driving growth and fostering lasting customer relationships.

Langley SEO expert advice - SEO for Healthcare Langley

  1. SEO for Education Langley
  2. Content Marketing Langley
  3. Google SEO Langley
  4. SERP Langley
  5. SEO for Websites Langley
  6. SEO Analytics Langley
  7. Bounce Rate Langley
  8. SEO Agency Langley
  9. Mobile SEO Langley
  10. SEO for Architects Langley
  11. Keyword Optimization Langley
  12. Local Search Optimization Langley
  13. Schema Markup Langley
  14. Long-Tail Keywords Langley
  15. SEO Optimization Tools Langley
  16. Google Ranking Langley
  17. SEO Rankings Langley


Small World Marketing's approach to SEO isn't just about inserting keywords or phrases into web content. SEO Experts Langley Boosting search rankings is pivotal for Langley SEO expert advice companies aiming to stand out online. Small World Marketing often emphasizes the importance of incorporating local keywords into your content strategy to boost your business's online visibility in specific geographic areas.

Langley SEO expert advice SEO service providers

They analyze patterns and predict changes, ensuring that clients' websites don't suffer in search rankings. Google Search Console Langley Moreover, AI tools are streamlining SEO tasks that were traditionally time-consuming and complex. They're about building a sustainable online presence that continues to thrive in the ever-evolving digital landscape.

Langley SEO expert advice - SEO Experts Langley

  1. Social Signals Langley
  2. Website Speed Optimization Langley
  3. SEO for Law Firms Langley
  4. Organic SEO Langley
  5. UX Design Langley
  6. Bing SEO Langley
  7. Keyword Research Langley
  8. Local Listings SEO Langley
  9. User Engagement Langley
  10. Link Building Langley
  11. Conversion Rate Optimization Langley
  12. SEO for Photographers Langley
  13. SEO Content Creation Langley
  14. Video SEO Langley
  15. On-Page SEO Langley
  16. SEO for Service Providers Langley
  17. Google Analytics Langley
  18. SEO Consulting Langley
  19. SEO for Restaurants Langley
  20. SEO ROI Langley
To achieve this, Small World Marketing focuses on several key strategies.

Small World Marketing understands this and works tirelessly to ensure Langley SEO expert advice businesses don't just blend into the background. Another significant challenge is optimizing page load times. Now, it ranks at the top for 'best cozy café in Langley SEO expert advice.'Similarly, Green Thumb Nurseries experienced a surge in traffic, both online and in-store, after their website's optimization.

These reports are tailored to each business's unique needs and goals, making it easier for owners and managers to make informed decisions about their online strategies. They maintain an ongoing dialogue with their clients, ensuring that the SEO plan evolves in tandem with the client's growing and shifting business objectives. As these businesses climb the search engine ranks, they attract more traffic, leading to increased sales and, ultimately, more jobs.

Langley SEO expert advice - SEO for Event Planning Langley

  • Meta Tags SEO Langley
  • Paid Search Langley
  • SEO for Digital Products Langley
  • Social Signals Langley
  • Website Speed Optimization Langley
  • SEO for Law Firms Langley
  • Organic SEO Langley
  • UX Design Langley
  • Bing SEO Langley
  • Keyword Research Langley
  • Local Listings SEO Langley
  • User Engagement Langley
  • Link Building Langley
  • Conversion Rate Optimization Langley
  • SEO for Photographers Langley
  • SEO Content Creation Langley


They know it's not just about being seen; it's about being relevant and valuable to the audience.

Langley SEO expert advice - SEO for Artists Langley

  1. Keyword Optimization Langley
  2. Local Search Optimization Langley
  3. Schema Markup Langley
  4. Long-Tail Keywords Langley
  5. SEO Optimization Tools Langley
  6. Google Ranking Langley
  7. SEO Rankings Langley
  8. Influencer Marketing Langley
  9. SEO Conversion Langley
  10. SEO for Event Planning Langley
  11. SEO Experts Langley
  12. SEM Langley
  13. Title Tags SEO Langley
  14. SEO for Real Estate Langley
  15. Meta Tags SEO Langley
  16. Paid Search Langley
  17. SEO for Digital Products Langley
SEO today isn't just about stuffing pages with keywords or amassing as many backlinks as possible. The success stories are as diverse as the community itself, showcasing significant growth, enhanced online visibility, and a robust increase in customer engagement across various sectors.

Langley SEO expert advice SEO service providers
Effective SEO Langley SEO expert advice
Effective SEO Langley SEO expert advice

Small World Marketing leverages AI tools to analyze local search trends, ensuring the content aligns with what the community is actively seeking. Improving site navigation significantly enhances user experience, leading to higher engagement and conversion rates. Their strategies are designed to cater to the specific requirements of each business, making sure that the online presence aligns with the brand identity and goals. By optimizing their online store for both search engines and user experience, including faster page loads and mobile optimization, they achieved a 300% increase in sales over six months.

Small World Marketing's strategies are designed to maximize the effectiveness of each dollar spent, ensuring that businesses see a tangible increase in their revenue over time. The result? Moreover, understanding your digital footprint enables better SEO practices.

This approach not only boosts engagement but also increases the likelihood of conversions. In essence, understanding SEO today means recognizing its complexity and its shift towards genuine quality and user satisfaction. Page Speed Langley As a result, businesses see a significant uptick in local traffic both online and in-store.

Small World Marketing's journey to becoming a leader in AI-driven SEO began with their early recognition of technology's potential to revolutionize digital marketing strategies. It's a meticulous approach that ensures every SEO action is purpose-driven, directly contributing to your overarching objectives. This ensures that your message isn't just heard, but that it resonates and engages.

Langley SEO expert advice - SEO Performance Langley

  • SEO for Law Firms Langley
  • Organic SEO Langley
  • UX Design Langley
  • Bing SEO Langley
  • Keyword Research Langley
  • Local Listings SEO Langley
  • User Engagement Langley
  • Link Building Langley
  • Conversion Rate Optimization Langley
  • SEO for Photographers Langley
  • SEO Content Creation Langley
  • Video SEO Langley
  • On-Page SEO Langley
  • SEO for Service Providers Langley
  • Google Analytics Langley
  • SEO Consulting Langley
  • SEO for Restaurants Langley
  • SEO ROI Langley
  • SEO for Startups Langley
  • SEO for Small Business Langley


SEO Website Optimization Langley SEO expert advice

Their strategy includes optimizing header tags to structure content effectively, making it easier for search engines to understand the hierarchy and relevance of the information provided.

Langley SEO expert advice - Google My Business Langley

  1. SEO for Healthcare Langley
  2. SEO for Online Stores Langley
  3. SEO for Artists Langley
  4. SEO Performance Langley
  5. SEO for Blogs Langley
  6. SEO Optimization Langley
  7. PPC Langley
  8. SEO for Event Planning Langley
  9. SEO Experts Langley
  10. SEM Langley
  11. Title Tags SEO Langley
  12. SEO for Real Estate Langley
  13. Meta Tags SEO Langley
  14. Paid Search Langley
  15. SEO for Digital Products Langley
  16. Social Signals Langley
  17. Website Speed Optimization Langley
Google My Business Langley Whether it's through blog posts, videos, or infographics, they ensure the format aligns with user preferences, boosting consumption and shareability. This involves understanding the audience's needs, interests, and pain points, and then tailoring the content to address these aspects directly. Small World Marketing also taps into the power of social media to enhance off-page SEO. In today's digital age, leveraging social media platforms significantly boosts a brand's visibility and improves its search engine rankings.
But it's not just about quantity. Explore Langley SEO expert advice here Small World Marketing sets benchmarks at the outset of any campaign, which they refer to throughout the SEO journey. They employ a meticulous keyword selection strategy to identify terms that drive targeted traffic. This includes observing changes in search rankings, web traffic, and overall domain authority resulting from their link-building efforts.
They focus on creating compelling content that naturally attracts backlinks. Stick around as we unpack the secrets behind Small World Marketing's success and how they turn the tide in favor of their clients. Read more about Langley SEO expert advice here Another success story involves a family-owned landscaping company. This meticulous attention to detail in keyword optimization sets them apart, making their services invaluable in the competitive digital landscape.
This personalized strategy ensures that they're not just driving traffic but attracting the right kind of traffic to your website. They understand that content isn't just king-it's the entire kingdom. It's a delicate balance between ensuring content remains engaging and informative for human readers while also being optimized for search engines, and it's a balance they strike with expertise. Crafting high-quality content is crucial for SEO success, directly impacting your website's visibility and engagement.

SEO Website Optimization Langley SEO expert advice

In the field of search engine optimization (SEO), link building describes actions aimed at increasing the number and quality of inbound links to a webpage with the goal of increasing the search engine rankings of that page or website.[1] Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results. Link building is also a proven marketing tactic for increasing brand awareness.[2]

[edit]
[edit]

Editorial links are the links not acquired from paying money, asking, trading or exchanging. These links are attracted because of the good content and marketing strategies of a website. These are the links that the website owner does not need to ask for as they are naturally given by other website owners.[3]

[edit]

Resource links are a category of links, which can be either one-way or two-way, usually referenced as "Resources" or "Information" in navbars, but sometimes, especially in the early, less compartmentalized years of the Web, simply called "links". Basically, they are hyperlinks to a website or a specific web page containing content believed to be beneficial, useful and relevant to visitors of the site establishing the link.

In recent years, resource links have grown in importance because most major search engines have made it plain that—in Google's words—"quantity, quality, and relevance of links count towards your rating".[4]

Search engines measure a website's value and relevance by analyzing the links to the site from other websites. The resulting “link popularity” is a measure of the number and quality of links to a website. It is an integral part of a website's ranking in search engines. Search engines examine each of the links to a particular website to determine its value. Although every link to a website is a vote in its favor, not all votes are counted equally. A website with similar subject matter to the website receiving the inbound link carries more weight than an unrelated site, and a well-regarded website (such as a university) has higher link quality than an unknown or disreputable website.[5][self-published source?]

The text of links helps search engines categorize a website. The engines' insistence on resource links being relevant and beneficial developed because many artificial link building methods were employed solely to spam search engines, i.e. to "fool" the engines' algorithms into awarding the sites employing these unethical devices undeservedly high page ranks and/or return positions.

Google has cautioned site developers to avoid "free-for-all" links, link-popularity schemes, and the submission of a site to thousands of search engines, given that these tactics are typically useless exercises that do not affect the ranking of a site in the results of the major search engines.[6] For many years now, the major [which?] search engines have deployed technology designed to "red flag" and potentially penalize sites employing such practices.[7]

[edit]

These are the links acquired by the website owner through payment or distribution. They are also known as organically obtained links. Such links include link advertisements, paid linking, article distribution, directory links and comments on forums, blogs, articles and other interactive forms of social media.[8]

[edit]

A reciprocal link is a mutual link between two objects, commonly between two websites, to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process. In 2005, with their Jagger 2 update, Google stopped giving credit to reciprocal links as it does not indicate genuine link popularity.[9]

Blog and forum comments

[edit]

User-generated content such as blog and forum comments with links can drive valuable referral traffic if it's well-thought-out and pertains to the discussion of the post on the blog.[10] However, these links almost always contain the Nofollow or the newer ugc attribute which signal that Google shouldn't take these into its ranking considerations.[11]

[edit]

Website directories are lists of links to websites which are sorted into categories. Website owners can submit their site to many of these directories. Some directories accept payment for listing in their directory while others are free.

Social bookmarking

[edit]

Social bookmarking is a way of saving and categorizing web pages in a public location on the web. Because bookmarks have anchor text and are shared and stored publicly, they are scanned by search engine crawlers and have search engine optimization value.

Image linking

[edit]

Image linking is a way of submitting images, such as infographics, to image directories and linking them back to a specific URL.

Guest blogging

[edit]

Also known as guest posting, is a popular SEO technique that consists of writing a piece of content for another website with the goal of getting more visibility and possibly link back to the author's website. According to Google, such links are considered unnatural and should be generally containing the Nofollow attribute.[12]

[edit]

In early incarnations, when Google's algorithm relied on incoming links as an indicator of website success, Black Hat SEOs manipulated website rankings by creating link-building schemes, such as building subsidiary websites to send links to a primary website. With an abundance of incoming links, the prime website outranked many reputable sites. However, the conflicts of being devalued by major search engines while building links could be caused by web owners using other black hat strategies. Black hat link building refers explicitly to the process of acquiring as many links as possible with minimal effort.

The Penguin algorithm was created to eliminate this type of abuse. At the time, Google clarified its definition of a "bad" link: “Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.”

With Penguin, it wasn't the quantity of links that improved a site's rankings but the quality. Since then, Google's web spam team has attempted to prevent the manipulation of their search results through link building. Major brands including J.C. Penney, BMW, Forbes, Overstock.com, and many others have received severe penalties to their search rankings for employing spammy and non-user friendly link building tactics.[13]

On October 5, 2014, Google launched a new algorithm update Penguin 3.0 to penalize those sites who use black hat link building tactics to build unnatural links to manipulate search engines. The update affected 0.3% English Language queries all over the world.[14]

Black hat SEO could also be referred to as Spamdexing, which utilizes other black SEO strategies and link building tactics.[15] Some black hat link building strategies include getting unqualified links from and participating in Link farm, link schemes and Doorway page.[6] Black Hat SEO could also refer to "negative SEO," the practice of deliberately harming another website's performance.

[edit]

White hat link building strategies are those strategies that add value to end users, abide by Google's term of service and produce good results that could be sustained for a long time. White hat link building strategies focus on producing high-quality as well as relevant links to the website. Although more difficult to acquire, white hat link building tactics are widely implemented by website owners because such kind of strategies are not only beneficial to their websites' long-term developments but also good to the overall online environment.

See also

[edit]
  • Deep linking: linking directly to a page within another website.
  • Inline linking: linking directly to content within another website.
  • Internal link: linking directly to content within your own website.
  • Overlinking
  • PageRank: an algorithm used by Google Search to rank websites in their search engine results.

References

[edit]
  1. ^ "Link Building Strategies You Need to Know | SEJ". searchenginejournal. Retrieved 10 February 2017.
  2. ^ Bailey, Matt (2011). Internet marketing : an hour a day (1st ed.). Indianapolis, Ind.: Wiley Technology Publishing. pp. 83–84. ISBN 978-0470633748. Retrieved 2 December 2014.
  3. ^ Rognerud, Jon (2011). Ultimate Guide to Search Engine Optimization Drive Traffic, Boost Conversion Rates, and Make Lots of Money (2nd ed.). New York: Entrepreneur Press. p. 213. ISBN 978-1613080207. Retrieved 2 December 2014.
  4. ^ "Link schemes" Google webmaster central
  5. ^ Oxer, Jonathan (2007). How to build a website and stay sane (2nd ed.). Lulu.com. p. 134. ISBN 978-1847997340. Retrieved 2 December 2014.[self-published source]
  6. ^ a b "Search Engine Optimization (SEO)" Google webmaster central
  7. ^ "Is That Directory Link Unnatural? | Search Engine Watch". searchenginewatch.com. Retrieved 14 March 2016.
  8. ^ Jerkovic, John I. (2010). SEO Warrior. Sebastopol: O'Reilly Media, Inc. p. 17. ISBN 978-1449383077. Retrieved 2 December 2014.
  9. ^ Webster, Ken. "Google's Jagger Update – Dust Begins to Settle?". WebProNews. iEntry Network. Archived from the original on 22 February 2014. Retrieved 24 February 2014.
  10. ^ Hines, Kristi. "How to Use Blog Commenting to Get Valuable Backlinks". Search Engine Watch. Retrieved 20 July 2016.
  11. ^ "Evolving "nofollow" – new ways to identify the nature of links". Official Google Webmaster Central Blog. Retrieved 15 June 2020.
  12. ^ Southern, Matt (10 April 2020). "Google Answers: Is It OK to Link to My Own Guest Post?". Search Engine Journal. Retrieved 15 June 2020.
  13. ^ "10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC". Marketing Land. Retrieved 21 April 2014.
  14. ^ Matt McGee. "Google Penguin Update 3 Released, Impacts 0.3% Of English-Language Queries", Retrieved on 17 February 2016.
  15. ^ Frick, Tim (2013). Return on Engagement: Content, Strategy and Design Techniques for Digital Marketing. Taylor & Francis. pp. 30–31. ISBN 978-1136030260. Retrieved 3 December 2014.
[edit]

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

[edit]

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

[edit]

References

[edit]
  1. ^ "SEO – search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.
  2. ^ Giomelakis, Dimitrios; Veglis, Andreas (April 2, 2016). "Investigating Search Engine Optimization Factors in Media Websites: The case of Greece". Digital Journalism. 4 (3): 379–400. doi:10.1080/21670811.2015.1046992. ISSN 2167-0811. S2CID 166902013. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  3. ^ Beel, Jöran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived from the original (PDF) on November 18, 2017. Retrieved April 18, 2010.
  4. ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Archived March 4, 2016, at the Wayback Machine. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
  5. ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Archived (PDF) from the original on May 8, 2007. Retrieved May 7, 2007.
  6. ^ "Intro to Search Engine Optimization | Search Engine Watch". searchenginewatch.com. March 12, 2007. Archived from the original on October 9, 2020. Retrieved October 7, 2020.
  7. ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Archived from the original on April 23, 2010. Retrieved May 14, 2007. See Google groups thread Archived June 17, 2013, at the Wayback Machine.
  8. ^ "The Challenge is Open", Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10.1142/9789811225017_0009, ISBN 978-981-12-2500-0, S2CID 243130517, archived from the original on August 14, 2022, retrieved September 20, 2021
  9. ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Archived from the original on April 27, 2007. Retrieved May 8, 2007.cite web: CS1 maint: multiple names: authors list (link)
  10. ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Archived from the original on October 30, 2007. Retrieved May 9, 2007.
  11. ^ Jason Demers (January 20, 2016). "Is Keyword Density Still Important for SEO". Forbes. Archived from the original on August 16, 2016. Retrieved August 15, 2016.
  12. ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Archived from the original on August 4, 2020. Retrieved July 30, 2008.
  13. ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Archived from the original on March 4, 2016. Retrieved August 11, 2016.
  14. ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Archived from the original on June 26, 2012. Retrieved May 9, 2007.
  15. ^ a b "Google's Guidelines on Site Design". Archived from the original on January 9, 2009. Retrieved April 18, 2007.
  16. ^ a b "Bing Webmaster Guidelines". bing.com. Archived from the original on September 9, 2014. Retrieved September 11, 2014.
  17. ^ "Sitemaps". Archived from the original on June 22, 2023. Retrieved July 4, 2012.
  18. ^ ""By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015". Archived from the original on January 6, 2016. Retrieved January 8, 2016.
  19. ^ Brin, Sergey & Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Archived from the original on October 10, 2006. Retrieved May 8, 2007.
  20. ^ "Co-founders of Google - Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft". Entrepreneur. October 15, 2008. Archived from the original on May 31, 2014. Retrieved May 30, 2014.
  21. ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Archived from the original on January 25, 2009. Retrieved May 16, 2007.
  22. ^ Zoltan Gyongyi & Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Archived (PDF) from the original on June 12, 2007. Retrieved May 9, 2007.
  23. ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Archived from the original on November 10, 2017. Retrieved June 6, 2007.
  24. ^ Sullivan, Danny (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
  25. ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
  26. ^ "Google Personalized Search Leaves Google Labs". searchenginewatch.com. Search Engine Watch. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
  27. ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. October 25, 2007. Archived from the original on August 19, 2009. Retrieved August 17, 2009.
  28. ^ "PageRank sculpting". Matt Cutts. Archived from the original on January 6, 2010. Retrieved January 12, 2010.
  29. ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. June 3, 2009. Archived from the original on August 14, 2009. Retrieved August 17, 2009.
  30. ^ "Personalized Search for everyone". Archived from the original on December 8, 2009. Retrieved December 14, 2009.
  31. ^ "Our new search index: Caffeine". Google: Official Blog. Archived from the original on June 18, 2010. Retrieved May 10, 2014.
  32. ^ "Relevance Meets Real-Time Web". Google Blog. Archived from the original on April 7, 2019. Retrieved January 4, 2010.
  33. ^ "Google Search Quality Updates". Google Blog. Archived from the original on April 23, 2022. Retrieved March 21, 2012.
  34. ^ "What You Need to Know About Google's Penguin Update". Inc.com. June 20, 2012. Archived from the original on December 20, 2012. Retrieved December 6, 2012.
  35. ^ "Google Penguin looks mostly at your link source, says Google". Search Engine Land. October 10, 2016. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  36. ^ "FAQ: All About The New Google "Hummingbird" Algorithm". www.searchengineland.com. September 26, 2013. Archived from the original on December 23, 2018. Retrieved March 17, 2018.
  37. ^ "Understanding searches better than ever before". Google. October 25, 2019. Archived from the original on January 27, 2021. Retrieved May 12, 2020.
  38. ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
  39. ^ "What is a Sitemap file and why should I have one?". Archived from the original on July 1, 2007. Retrieved March 19, 2007.
  40. ^ "Search Console - Crawl URL". Archived from the original on August 14, 2022. Retrieved December 18, 2015.
  41. ^ Sullivan, Danny (March 12, 2007). "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
  42. ^ Cho, J.; Garcia-Molina, H.; Page, L. (1998). "Efficient crawling through URL ordering". Seventh International World-Wide Web Conference. Brisbane, Australia: Stanford InfoLab Publication Server. Archived from the original on July 14, 2019. Retrieved May 9, 2007.
  43. ^ "Mobile-first Index". Archived from the original on February 22, 2019. Retrieved March 19, 2018.
  44. ^ Phan, Doantam (November 4, 2016). "Mobile-first Indexing". Official Google Webmaster Central Blog. Archived from the original on February 22, 2019. Retrieved January 16, 2019.
  45. ^ "The new evergreen Googlebot". Official Google Webmaster Central Blog. Archived from the original on November 6, 2020. Retrieved March 2, 2020.
  46. ^ "Updating the user agent of Googlebot". Official Google Webmaster Central Blog. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  47. ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Archived from the original on December 26, 2008. Retrieved May 9, 2007.
  48. ^ Jill Kocher Brown (February 24, 2020). "Google Downgrades Nofollow Directive. Now What?". Practical Ecommerce. Archived from the original on January 25, 2021. Retrieved February 11, 2021.
  49. ^ a b c Morey, Sean (2008). The Digital Writer. Fountainhead Press. pp. 171–187.
  50. ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. February 12, 2009. Archived from the original on June 7, 2014. Retrieved October 30, 2009.
  51. ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Archived from the original on February 22, 2007. Retrieved May 9, 2007.
  52. ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Archived from the original on November 17, 2004. Retrieved May 9, 2007.
  53. ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". Archived from the original on April 16, 2006. Retrieved April 18, 2007.
  54. ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Archived from the original on May 4, 2007. Retrieved May 9, 2007.
  55. ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Archived from the original on June 29, 2012. Retrieved May 9, 2007.
  56. ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Archived from the original on May 22, 2007. Retrieved May 9, 2007.
  57. ^ Tapan, Panda (2013). "Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?". IUP Journal of Knowledge Management. 11 (3): 56–66. ProQuest 1430517207.
  58. ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Archived from the original on March 15, 2008. Retrieved April 10, 2017.
  59. ^ "SEO Tips and Marketing Strategies". Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  60. ^ ""Search Quality Evaluator Guidelines" How Search Works November 12, 2015" (PDF). Archived (PDF) from the original on March 29, 2019. Retrieved January 11, 2016.
  61. ^ Titcomb, James (November 2016). "Mobile web usage overtakes desktop for first time". The Telegraph. Archived from the original on January 10, 2022. Retrieved March 17, 2018.
  62. ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Archived from the original on May 2, 2007. Retrieved May 9, 2007.
  63. ^ Matt McGee (September 21, 2011). "Schmidt's testimony reveals how Google tests algorithm changes". Archived from the original on January 17, 2012. Retrieved January 4, 2012.
  64. ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Archived from the original on August 25, 2012. Retrieved May 14, 2007.
  65. ^ Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.
  66. ^ Greg Jarboe (February 22, 2007). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Archived from the original on May 23, 2011. Retrieved May 15, 2007.
  67. ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.
  68. ^ Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.
  69. ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008.
  70. ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.
  71. ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. March 20, 2007. Archived from the original on May 11, 2008. Retrieved June 23, 2008.
  72. ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.
[edit]
Listen to this article (22 minutes)
Spoken Wikipedia icon
This audio file was created from a revision of this article dated 20 May 2008 (2008-05-20), and does not reflect subsequent edits.

Frequently Asked Questions

Small World Marketing leverages artificial intelligence and machine learning to enhance their SEO strategies, predicting customer trends and behavior more accurately. This approach ensures more effective targeting and drives predictable growth for their clients.

To ensure client privacy and security during SEO implementations, Small World Marketing adopts rigorous protocols. They're encrypting data, using secure connections, and conducting regular audits to protect digital assets from unauthorized access or breaches.

They can showcase instances where they've adeptly handled search engine algorithm shifts, altering strategies to maintain or boost client rankings. This demonstrates their adaptability and expertise in keeping pace with the digital marketing landscape.