Langley SEO service providers

Langley SEO service providers

User Experience Langley

Through AI insights, they're not just following digital trends; they're setting them. The store's visibility in local search results has made it the go-to spot for auto parts in Langley SEO service providers, outshining its competitors. Learn more about Langley SEO service providers here This collaborative approach not only builds trust but empowers their clients, making them active participants in their own digital growth. This meticulous approach guarantees that every SEO campaign they undertake isn't just a shot in the dark but a strategic move towards predictable customer growth.
This forward-thinking methodology ensures that marketing efforts aren't just reactive but proactive, adapting to the ever-evolving digital landscape. Keyword Research Langley Furthermore, Small World Marketing's commitment to transparency shines through in their reporting. Machine learning revolutionizes the way Langley SEO service providers companies approach SEO by enabling more personalized and efficient marketing strategies. Schema Markup Langley
As users navigate through the site, the AI seamlessly adjusts content, recommendations, and offers in real-time, ensuring that every interaction feels uniquely tailored to the individual. Learn more about Langley’s Leading SEO Solutions Experts here. By contributing content to reputable sites within their industry, businesses can tap into new audiences and secure valuable links back to their own website. In a landscape as dynamic as SEO, Small World Marketing's vigilance and adaptability are what set them apart as leaders in their field.
Small World Marketing, a leader in SEO from Langley SEO service providers, emphasizes this strategy as a cornerstone of digital excellence. By leveraging the power of Facebook, Instagram, and LinkedIn, they're not just driving traffic but building communities around brands. Moreover, these advanced SEO strategies improve user experience on websites, making them more intuitive and easier to navigate.

Another trend gaining momentum is the importance of user experience (UX). They recognize that a one-size-fits-all approach doesn't cut it in the competitive digital landscape. They're not reacting to changes; they're anticipating them. What sets Small World Marketing apart is their deep understanding of how digital platforms work and their ability to stay ahead of the constantly evolving SEO trends.

As technology evolves, more consumers are turning to voice-activated devices for their search queries. It's about ensuring that the site loads quickly on mobile devices, as slow loading times can lead to higher bounce rates and lower search engine rankings.

Langley SEO service providers - Website Speed Optimization Langley

  • SEO for Online Stores Langley
  • SEO Performance Langley
  • SEO for Websites Langley
  • Search Engine Marketing Langley
  • SEO Optimization Tools Langley
  • SEO for Education Langley
  • SEO Techniques Langley
  • Local SEO Langley
  • SEO Packages Langley
  • SEO Audit Langley
  • SEO for Professionals Langley
  • SEO Consulting Langley
  • Website Speed Optimization Langley
  • SEO Providers Langley
  • Content Marketing Langley
  • Conversion Rate Optimization Langley
  • Google SEO Langley
  • SEO Consultation Langley
Moreover, AI-driven SEO strategies adapt quickly to changes in search engine algorithms, ensuring that Langley SEO service providers businesses remain ahead of the curve.

One key to Small World Marketing's success is their emphasis on crafting personalized SEO strategies tailored to each client's unique needs and goals. They're not just playing catch-up; they're setting the pace, ensuring their clients' websites are optimized not only for today's digital landscape but for tomorrow's as well. Google SEO Langley Recognizing this, Small World Marketing is optimizing video content for search, ensuring that it's accessible and indexed correctly by search engines.

They're adept at identifying the right platforms for each business, whether it's Instagram for visually compelling stories or LinkedIn for professional networking.

Langley SEO service providers - SEO for Professionals Langley

  • Google SEO Langley
  • SEO Consultation Langley
  • Video SEO Langley
  • SEO for Real Estate Langley
  • Keyword Research Langley
  • SEO Services
  • SEO ROI Langley
  • SEO for Mobile Langley
  • SEO Marketing Langley
  • Website SEO Langley
  • SEO for Artists Langley
  • SEO Strategy Langley
  • SEO for Photographers Langley
  • Lead Generation Langley
  • Social Media SEO Langley
  • Search Engine Optimization Langley
  • SEO Content Creation Langley
  • Mobile SEO Langley
  • SEO for Startups Langley
They understand that what worked yesterday mightn't work today, let alone tomorrow. SEO Services Small World Marketing leverages cutting-edge technologies to improve website loading times and ensures sites are responsive across all devices, enhancing user experience and supporting SEO efforts.

Small business SEO Langley

The City of Langley, commonly referred to as Langley City, or just Langley, is a municipality in the Metro Vancouver Regional District in British Columbia, Canada. It lies directly east of Surrey, adjacent to the Cloverdale area, and is surrounded elsewhere by the Township of Langley, bordered by its neighbourhoods of Willowbrook to the north, Murrayville to the east, and Brookswood and Fern Ridge to the south.

SEO audits Langley


Citations and other links

Professional SEO Langley SEO service providers

By streamlining site menus and simplifying page layouts, they reduce confusion and enhance the browsing experience. This approach not only boosts a website's visibility but also its engagement rates, as visitors find exactly what they're looking for. After implementing Small World's recommended SEO tactics, the agency saw a 75% increase in organic search traffic, leading to more listings and closed deals than ever before. In their approach, keyword research isn't just a tool for optimizing web pages; it's also the foundation of their content creation process.

Lastly, consistency is key. User Experience Langley This streamlines the content creation process, saving businesses time and resources while maintaining a high standard of quality. This approach not only enhances search engine rankings but also paves the way for predictive market strategies, offering a competitive edge.

Their expert team composition, combined with unique strategy formulation, sets them apart in the competitive SEO landscape of Langley SEO service providers. They focus on creating a variety of content, including blog posts, articles, and videos, each optimized for specific keywords relevant to their client's target audience. This unique approach empowers them to tweak and refine their strategies in real-time, reacting swiftly to changes in the digital landscape.

This innovative approach allows them to create content that resonates deeply with their target audience, increasing engagement and driving better SEO results. They're not just keeping pace; they're staying ahead, making informed decisions that drive growth and competitiveness in the digital landscape. Small World Marketing, a team of seasoned Langley SEO service providers SEO specialists, understands this imperative all too well.

Professional SEO Langley SEO service providers
SEO Agency Near Langley SEO service providers

SEO Agency Near Langley SEO service providers

By leveraging these insights, they're able to craft content that's not only relevant but also timely, ensuring it captures the audience's interest at the right moment. Moreover, predictive SEO isn't just about anticipating trends; it's also about understanding and adapting to the ever-changing algorithms of search engines.

Langley SEO service providers - SEO Services

  • SEM Langley
  • Bounce Rate Langley
  • SEO for Small Business Langley
  • Organic SEO Langley
  • SEO for Online Stores Langley
  • SEO Performance Langley
  • SEO for Websites Langley
  • Search Engine Marketing Langley
  • SEO Optimization Tools Langley
  • SEO for Education Langley
  • SEO Techniques Langley
  • Local SEO Langley
  • SEO Packages Langley
  • SEO Audit Langley
  • Website Speed Optimization Langley
  • SEO Providers Langley
  • Content Marketing Langley
  • Conversion Rate Optimization Langley
This interactive approach not only enhances online authority but also strengthens customer relationships. Small World Marketing seamlessly integrates social media to amplify their clients' online presence and foster deeper connections with their audience. Small World Marketing's approach involves embedding social media feeds directly on websites, enabling visitors to engage with content without leaving the page.

By focusing on enhancing online visibility, companies can attract more local traffic, directly impacting their customer base and sales. This tailored content strategy ensures they're not just seen but also heard. Through this rigorous analysis, Small World Marketing guarantees that your SEO plan isn't just a pathway to improved search rankings but a strategic tool for achieving your specific business milestones. From blog posts and articles to videos and podcasts, Small World Marketing ensures that their clients' voices are heard loud and clear.

This approach not only engages users but also significantly enhances online visibility. Through their comprehensive approach, they ensure that the technical foundation of a website contributes positively to its overall SEO strategy, driving more organic traffic and fostering business growth. They're helping businesses understand that SEO is an investment with long-term benefits, including increased traffic, better quality leads, and ultimately, higher conversion rates. This proactive stance on content creation ensures that Small World Marketing's clients stay ahead of the curve, capitalizing on emerging trends and keywords.

Their method involves a careful blend of science and intuition, leveraging tools and experience to forecast keyword effectiveness. Moreover, Small World Marketing knows the value of local keywords. Small World Marketing, a leader in SEO from Langley SEO service providers, emphasizes the critical role social media plays in a comprehensive digital marketing strategy. It's a crucial factor in SEO strategy as well, since search engines like Google prioritize mobile-friendly websites in their rankings.

Langley SEO service providers SEO training

Small World Marketing's expertise in optimizing site navigation is a critical component of their strategy to drive predictable customer growth. Navigating local SEO strategies becomes crucial in leveraging Langley SEO service providers's unique online environment for business success. Small World Marketing recognized this early on and adapted by integrating AI-powered tools into their SEO practices. This meticulous process isn't just about finding popular terms; it's about identifying those that align perfectly with each business's unique offerings and goals.

This not only boosts visibility but also enhances user experience, encouraging visitors to stay longer and engage more deeply.

Langley SEO service providers - Video SEO Langley

  • SEO for Real Estate Langley
  • Keyword Research Langley
  • SEO Services
  • SEO ROI Langley
  • SEO for Mobile Langley
  • SEO Marketing Langley
  • Website SEO Langley
  • SEO for Artists Langley
  • SEO Strategy Langley
  • SEO for Photographers Langley
  • Lead Generation Langley
  • Social Media SEO Langley
  • Search Engine Optimization Langley
  • SEO Content Creation Langley
  • Mobile SEO Langley
  • SEO for Startups Langley
  • SEO Campaigns Langley
  • SEO for Nonprofits Langley
  • SEO Content Langley
  • SEM Langley
It's a cycle of improvement that keeps them and their clients ahead of the curve. Langley SEO service providers SEO isn't just about inserting keywords into web content; it's a multifaceted endeavor that combines on-page optimization, quality link building, and local citations to signal relevance to search engines like Google.

This shift means traditional keyword-focused content isn't enough. This data-driven approach allows them to continuously improve and adapt their strategies to the ever-changing digital landscape. By offering detailed insights and clear, actionable reports, they're helping these businesses not just survive, but thrive.

This isn't about guesswork; it's a meticulously planned approach to content creation that resonates on a personal level with readers, turning casual browsers into loyal followers and customers. They play a pivotal role in enhancing a website's visibility to search engines. They're not just chasing any links, though.

SEO for Professionals Langley
Langley SEO service providers SEO training
Langley SEO service providers SEO Firms Comparison
Langley SEO service providers SEO Firms Comparison

In addition, Small World Marketing emphasizes the importance of variety in content creation. For Langley SEO service providers businesses, mastering this aspect of digital marketing with Small World Marketing's help could mean the difference between blending in and standing out.

Langley SEO service providers - SEO Providers Langley

  • SEO Campaigns Langley
  • SEO for Nonprofits Langley
  • SEO Content Langley
  • SEM Langley
  • Bounce Rate Langley
  • SEO for Small Business Langley
  • Organic SEO Langley
  • SEO for Online Stores Langley
  • SEO Performance Langley
  • SEO for Websites Langley
  • Search Engine Marketing Langley
  • SEO Optimization Tools Langley
  • SEO for Education Langley
  • SEO Techniques Langley
  • Local SEO Langley
  • SEO Packages Langley
  • SEO Audit Langley
  • Google SEO Langley
  • SEO Consultation Langley
  • Video SEO Langley
Small World Marketing understands that improving website performance is crucial for keeping visitors engaged. This pioneering agency has recognized the untapped potential of AI in navigating the ever-evolving maze of search engine optimization.

Through continuous effort, expertise, and effective communication, they ensure Langley SEO service providers businesses thrive online, now and in the future. Small World Marketing's experts can help pinpoint these areas during the initial consultation. Small World Marketing recognizes the importance of these elements and meticulously crafts Local SEO strategies tailored to each Langley SEO service providers business's unique needs and objectives.

Exploring these questions uncovers the layers of expertise and dedication behind their success stories, revealing insights that could redefine what businesses might expect from their SEO endeavors. Custom strategies for businesses are essential for achieving targeted growth in competitive markets. They've carved a niche as trusted specialists, guiding companies through the complexities of search engine optimization to ensure they not only survive but thrive.

What lies at the core of their strategy, and how do they continue to outpace the competition? Website Speed Optimization Langley However, the process and the precise ways in which AI and SEO work together to transform these businesses remain a captivating subject, poised to reveal how Small World Marketing is leading this market transformation. Small World Marketing understands that a successful keyword selection strategy isn't just about identifying popular search terms; it's about finding the perfect balance between high search volume and low competition.

SEO Company Langley SEO service providers

AI helps in identifying trends and understanding the nuances of search intent. Additionally, they enhance site speed and mobile responsiveness, understanding that user experience greatly impacts SEO rankings. AI's ability to process vast amounts of data at unprecedented speeds allows marketers to gain deeper insights into consumer behavior, enabling more personalized and efficient marketing strategies. However, they caution against complacency, emphasizing that it's crucial to monitor these links to ensure they remain active and relevant, as broken or poor-quality links can harm your SEO performance.
By integrating social media platforms into their SEO strategies, they're not just boosting visibility but also fostering an environment where organic growth thrives. These strategies not only expanded their customer base but also fostered loyalty among existing customers.

Langley SEO service providers - SEO Consulting Langley

  1. SEO Campaigns Langley
  2. SEO for Nonprofits Langley
  3. SEO Content Langley
  4. SEM Langley
  5. Bounce Rate Langley
  6. SEO for Small Business Langley
  7. Organic SEO Langley
  8. SEO for Online Stores Langley
  9. SEO Performance Langley
  10. SEO for Websites Langley
  11. Search Engine Marketing Langley
  12. SEO Optimization Tools Langley
  13. SEO for Education Langley
  14. SEO Techniques Langley
  15. Local SEO Langley
  16. SEO Packages Langley
  17. SEO Audit Langley
  18. Content Marketing Langley
  19. Conversion Rate Optimization Langley
The community thrives as local enterprises flourish, reinforcing the importance of innovation in sustaining economic vitality. SEO Consultation Langley
Moreover, by focusing on semantic relevance, they ensure the content remains contextually appropriate, enhancing readability and user experience. Read more about Langley SEO service providers here Moreover, Small World Marketing's approach democratizes success in the digital realm. Moreover, Small World Marketing recognizes the importance of staying updated with the latest SEO trends and algorithm changes.
Additionally, they leverage local SEO techniques, understanding that mobile users often search for nearby businesses. They've got a knack for dissecting the vast amounts of data generated from online interactions, identifying patterns, trends, and opportunities that others might miss. Explore Langley SEO service providers here The result?



Langley SEO service providers - SEO Services

  1. Bounce Rate Langley
  2. SEO for Small Business Langley
  3. Organic SEO Langley
  4. SEO for Online Stores Langley
  5. SEO Performance Langley
  6. SEO for Websites Langley
  7. Search Engine Marketing Langley
  8. SEO Optimization Tools Langley
  9. SEO for Education Langley
  10. SEO Techniques Langley
  11. Local SEO Langley
  12. SEO Packages Langley
  13. SEO Audit Langley
  14. Keyword Research Langley
  15. SEO Services
  16. SEO ROI Langley
SEO Company Langley SEO service providers

Langley may refer to:

People

[edit]

Places

[edit]

Australia

[edit]

Canada

[edit]

France

[edit]

United Kingdom

[edit]

United States

[edit]

Schools

[edit]

Other uses

[edit]

See also

[edit]

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.[1][2] SEO targets unpaid traffic (known as "natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image search, video search, academic search,[3] news search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers.[4]

History

[edit]

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines, which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed.[5] The process involves a search engine spider/crawler crawls a page and storing it on the search engine's own server. A second program, known as an indexer, extracts information about the page, such as the words it contains, where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the value of a high ranking and visibility in search engine results,[6] creating an opportunity for both white hat and black hat SEO practitioners. According to industry analyst Danny Sullivan, the phrase "search engine optimization" probably came into use in 1997. Sullivan credits Bruce Clay as one of the first people to popularize the term.[7]

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content. Using metadata to index pages was found to be less than reliable, however, because the webmaster's choice of keywords in the meta tag could potentially be an inaccurate representation of the site's actual content. Flawed data in meta tags, such as those that were inaccurate or incomplete, created the potential for pages to be mischaracterized in irrelevant searches.[8][dubiousdiscuss] Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines.[9] By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engine and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords. Early search engines, such as Altavista and Infoseek, adjusted their algorithms to prevent webmasters from manipulating rankings.[10]

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals.[11] Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Companies that employ overly aggressive techniques can get their client websites banned from the search results. In 2005, the Wall Street Journal reported on a company, Traffic Power, which allegedly used high-risk techniques and failed to disclose those risks to its clients.[12] Wired magazine reported that the same company sued blogger and SEO Aaron Wall for writing about the ban.[13] Google's Matt Cutts later confirmed that Google did in fact ban Traffic Power and some of its clients.[14]

Some search engines have also reached out to the SEO industry and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization.[15][16] Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website.[17] Bing Webmaster Tools provides a way for webmasters to submit a sitemap and web feeds, allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.[18]

Relationship with Google

[edit]

In 1998, two graduate students at Stanford University, Larry Page and Sergey Brin, developed "Backrub", a search engine that relied on a mathematical algorithm to rate the prominence of web pages. The number calculated by the algorithm, PageRank, is a function of the quantity and strength of inbound links.[19] PageRank estimates the likelihood that a given page will be reached by a web user who randomly surfs the web and follows links from one page to another. In effect, this means that some links are stronger than others, as a higher PageRank page is more likely to be reached by the random web surfer.

Page and Brin founded Google in 1998.[20] Google attracted a loyal following among the growing number of Internet users, who liked its simple design.[21] Off-page factors (such as PageRank and hyperlink analysis) were considered as well as on-page factors (such as keyword frequency, meta tags, headings, links and site structure) to enable Google to avoid the kind of manipulation seen in search engines that only considered on-page factors for their rankings. Although PageRank was more difficult to game, webmasters had already developed link-building tools and schemes to influence the Inktomi search engine, and these methods proved similarly applicable to gaming PageRank. Many sites focus on exchanging, buying, and selling links, often on a massive scale. Some of these schemes, or link farms, involved the creation of thousands of sites for the sole purpose of link spamming.[22]

By 2004, search engines had incorporated a wide range of undisclosed factors in their ranking algorithms to reduce the impact of link manipulation.[23] The leading search engines, Google, Bing, and Yahoo, do not disclose the algorithms they use to rank pages. Some SEO practitioners have studied different approaches to search engine optimization and have shared their personal opinions.[24] Patents related to search engines can provide information to better understand search engines.[25] In 2005, Google began personalizing search results for each user. Depending on their history of previous searches, Google crafted results for logged in users.[26]

In 2007, Google announced a campaign against paid links that transfer PageRank.[27] On June 15, 2009, Google disclosed that they had taken measures to mitigate the effects of PageRank sculpting by use of the nofollow attribute on links. Matt Cutts, a well-known software engineer at Google, announced that Google Bot would no longer treat any no follow links, in the same way, to prevent SEO service providers from using nofollow for PageRank sculpting.[28] As a result of this change, the usage of nofollow led to evaporation of PageRank. In order to avoid the above, SEO engineers developed alternative techniques that replace nofollowed tags with obfuscated JavaScript and thus permit PageRank sculpting. Additionally, several solutions have been suggested that include the usage of iframes, Flash, and JavaScript.[29]

In December 2009, Google announced it would be using the web search history of all its users in order to populate search results.[30] On June 8, 2010 a new web indexing system called Google Caffeine was announced. Designed to allow users to find news results, forum posts, and other content much sooner after publishing than before, Google Caffeine was a change to the way Google updated its index in order to make things show up quicker on Google than before. According to Carrie Grimes, the software engineer who announced Caffeine for Google, "Caffeine provides 50 percent fresher results for web searches than our last index..."[31] Google Instant, real-time-search, was introduced in late 2010 in an attempt to make search results more timely and relevant. Historically site administrators have spent months or even years optimizing a website to increase search rankings. With the growth in popularity of social media sites and blogs, the leading engines made changes to their algorithms to allow fresh content to rank quickly within the search results.[32]

In February 2011, Google announced the Panda update, which penalizes websites containing content duplicated from other websites and sources. Historically websites have copied content from one another and benefited in search engine rankings by engaging in this practice. However, Google implemented a new system that punishes sites whose content is not unique.[33] The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine.[34] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links[35] by gauging the quality of the sites the links are coming from. The 2013 Google Hummingbird update featured an algorithm change designed to improve Google's natural language processing and semantic understanding of web pages. Hummingbird's language processing system falls under the newly recognized term of "conversational search", where the system pays more attention to each word in the query in order to better match the pages to the meaning of the query rather than a few words.[36] With regards to the changes made to search engine optimization, for content publishers and writers, Hummingbird is intended to resolve issues by getting rid of irrelevant content and spam, allowing Google to produce high-quality content and rely on them to be 'trusted' authors.

In October 2019, Google announced they would start applying BERT models for English language search queries in the US. Bidirectional Encoder Representations from Transformers (BERT) was another attempt by Google to improve their natural language processing, but this time in order to better understand the search queries of their users.[37] In terms of search engine optimization, BERT intended to connect users more easily to relevant content and increase the quality of traffic coming to websites that are ranking in the Search Engine Results Page.

Methods

[edit]

Getting indexed

[edit]
A simple illustration of the Pagerank algorithm. Percentage shows the perceived importance.

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine-indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review.[38] Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links[39] in addition to their URL submission console.[40] Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click;[41] however, this practice was discontinued in 2009.

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by search engines. The distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.[42]

Mobile devices are used for the majority of Google searches.[43] In November 2016, Google announced a major change to the way they are crawling websites and started to make their index mobile-first, which means the mobile version of a given website becomes the starting point for what Google includes in their index.[44] In May 2019, Google updated the rendering engine of their crawler to be the latest version of Chromium (74 at the time of the announcement). Google indicated that they would regularly update the Chromium rendering engine to the latest version.[45] In December 2019, Google began updating the User-Agent string of their crawler to reflect the latest Chrome version used by their rendering service. The delay was to allow webmasters time to update their code that responded to particular bot User-Agent strings. Google ran evaluations and felt confident the impact would be minor.[46]

Preventing crawling

[edit]

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots (usually <meta name="robots" content="noindex"> ). When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish to crawl. Pages typically prevented from being crawled include login-specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.[47] In 2020, Google sunsetted the standard (and open-sourced their code) and now treats it as a hint not a directive. To adequately ensure that pages are not indexed, a page-level robot's meta tag should be included.[48]

Increasing prominence

[edit]

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Page design makes users trust a site and want to stay once they find it. When people bounce off a site, it counts against the site and affects its credibility.[49] Writing content that includes frequently searched keyword phrases so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so as to keep search engines crawling back frequently can give additional weight to a site. Adding relevant keywords to a web page's metadata, including the title tag and meta description, will tend to improve the relevancy of a site's search listings, thus increasing traffic. URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[50] or via 301 redirects can help make sure links to different versions of the URL all count towards the page's link popularity score. These are known as incoming links, which point to the URL and can count towards the page link's popularity score, impacting the credibility of a website.[49]

White hat versus black hat techniques

[edit]
Common white-hat methods of search engine optimization

SEO techniques can be classified into two broad categories: techniques that search engine companies recommend as part of good design ("white hat"), and those techniques of which search engines do not approve ("black hat"). Search engines attempt to minimize the effect of the latter, among them spamdexing. Industry commentators have classified these methods and the practitioners who employ them as either white hat SEO or black hat SEO.[51] White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.[52]

An SEO technique is considered a white hat if it conforms to the search engines' guidelines and involves no deception. As the search engine guidelines[15][16][53] are not written as a series of rules or commandments, this is an important distinction to note. White hat SEO is not just about following guidelines but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the online "spider" algorithms, rather than attempting to trick the algorithm from its intended purpose. White hat SEO is in many ways similar to web development that promotes accessibility,[54] although the two are not identical.

Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off-screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between the black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.

Search engines may penalize sites they discover using black or grey hat methods, either by reducing their rankings or eliminating their listings from their databases altogether. Such penalties can be applied either automatically by the search engines' algorithms or by a manual site review. One example was the February 2006 Google removal of both BMW Germany and Ricoh Germany for the use of deceptive practices.[55] Both companies, however, quickly apologized, fixed the offending pages, and were restored to Google's search engine results page.[56]

As marketing strategy

[edit]

SEO is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay-per-click (PPC) campaigns, depending on the site operator's goals. Search engine marketing (SEM) is the practice of designing, running, and optimizing search engine ad campaigns. Its difference from SEO is most simply depicted as the difference between paid and unpaid priority ranking in search results. SEM focuses on prominence more so than relevance; website developers should regard SEM with the utmost importance with consideration to visibility as most navigate to the primary listings of their search.[57] A successful Internet marketing campaign may also depend upon building high-quality web pages to engage and persuade internet users, setting up analytics programs to enable site owners to measure results, and improving a site's conversion rate.[58][59] In November 2015, Google released a full 160-page version of its Search Quality Rating Guidelines to the public,[60] which revealed a shift in their focus towards "usefulness" and mobile local search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by StatCounter in October 2016, where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device.[61] Google has been one of the companies that are utilizing the popularity of mobile usage by encouraging websites to use their Google Search Console, the Mobile-Friendly Test, which allows companies to measure up their website to the search engine results and determine how user-friendly their websites are. The closer the keywords are together their ranking will improve based on key terms.[49]

SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantee and uncertainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.[62] Search engines can change their algorithms, impacting a website's search engine ranking, possibly resulting in a serious loss of traffic. According to Google's CEO, Eric Schmidt, in 2010, Google made over 500 algorithm changes – almost 1.5 per day.[63] It is considered a wise business practice for website operators to liberate themselves from dependence on search engine traffic.[64] In addition to accessibility in terms of web crawlers (addressed above), user web accessibility has become increasingly important for SEO.

International markets

[edit]

Optimization techniques are highly tuned to the dominant search engines in the target market. The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches.[65] In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007.[66] As of 2006, Google had an 85–90% market share in Germany.[67] While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.[67] As of June 2008, the market share of Google in the UK was close to 90% according to Hitwise.[68] That market share is achieved in a number of countries.

As of 2009, there are only a few large markets where Google is not the leading search engine. In most cases, when Google is not leading in a given market, it is lagging behind a local player. The most notable example markets are China, Japan, South Korea, Russia, and the Czech Republic, where respectively Baidu, Yahoo! Japan, Naver, Yandex and Seznam are market leaders.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address. Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.[67]

[edit]

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."[69][70]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. KinderStart's website was removed from Google's index prior to the lawsuit, and the amount of traffic to the site dropped by 70%. On March 16, 2007, the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.[71][72]

See also

[edit]

References

[edit]
  1. ^ "SEO – search engine optimization". Webopedia. December 19, 2001. Archived from the original on May 9, 2019. Retrieved May 9, 2019.
  2. ^ Giomelakis, Dimitrios; Veglis, Andreas (April 2, 2016). "Investigating Search Engine Optimization Factors in Media Websites: The case of Greece". Digital Journalism. 4 (3): 379–400. doi:10.1080/21670811.2015.1046992. ISSN 2167-0811. S2CID 166902013. Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  3. ^ Beel, Jöran; Gipp, Bela; Wilde, Erik (2010). "Academic Search Engine Optimization (ASEO): Optimizing Scholarly Literature for Google Scholar and Co" (PDF). Journal of Scholarly Publishing. pp. 176–190. Archived from the original (PDF) on November 18, 2017. Retrieved April 18, 2010.
  4. ^ Ortiz-Cordova, A. and Jansen, B. J. (2012) Classifying Web Search Queries in Order to Identify High Revenue Generating Customers. Archived March 4, 2016, at the Wayback Machine. Journal of the American Society for Information Sciences and Technology. 63(7), 1426 – 1441.
  5. ^ Brian Pinkerton. "Finding What People Want: Experiences with the WebCrawler" (PDF). The Second International WWW Conference Chicago, USA, October 17–20, 1994. Archived (PDF) from the original on May 8, 2007. Retrieved May 7, 2007.
  6. ^ "Intro to Search Engine Optimization | Search Engine Watch". searchenginewatch.com. March 12, 2007. Archived from the original on October 9, 2020. Retrieved October 7, 2020.
  7. ^ Danny Sullivan (June 14, 2004). "Who Invented the Term "Search Engine Optimization"?". Search Engine Watch. Archived from the original on April 23, 2010. Retrieved May 14, 2007. See Google groups thread Archived June 17, 2013, at the Wayback Machine.
  8. ^ "The Challenge is Open", Brain vs Computer, WORLD SCIENTIFIC, pp. 189–211, November 17, 2020, doi:10.1142/9789811225017_0009, ISBN 978-981-12-2500-0, S2CID 243130517, archived from the original on August 14, 2022, retrieved September 20, 2021
  9. ^ Pringle, G., Allison, L., and Dowe, D. (April 1998). "What is a tall poppy among web pages?". Proc. 7th Int. World Wide Web Conference. Archived from the original on April 27, 2007. Retrieved May 8, 2007.cite web: CS1 maint: multiple names: authors list (link)
  10. ^ Laurie J. Flynn (November 11, 1996). "Desperately Seeking Surfers". New York Times. Archived from the original on October 30, 2007. Retrieved May 9, 2007.
  11. ^ Jason Demers (January 20, 2016). "Is Keyword Density Still Important for SEO". Forbes. Archived from the original on August 16, 2016. Retrieved August 15, 2016.
  12. ^ David Kesmodel (September 22, 2005). "Sites Get Dropped by Search Engines After Trying to 'Optimize' Rankings". Wall Street Journal. Archived from the original on August 4, 2020. Retrieved July 30, 2008.
  13. ^ Adam L. Penenberg (September 8, 2005). "Legal Showdown in Search Fracas". Wired Magazine. Archived from the original on March 4, 2016. Retrieved August 11, 2016.
  14. ^ Matt Cutts (February 2, 2006). "Confirming a penalty". mattcutts.com/blog. Archived from the original on June 26, 2012. Retrieved May 9, 2007.
  15. ^ a b "Google's Guidelines on Site Design". Archived from the original on January 9, 2009. Retrieved April 18, 2007.
  16. ^ a b "Bing Webmaster Guidelines". bing.com. Archived from the original on September 9, 2014. Retrieved September 11, 2014.
  17. ^ "Sitemaps". Archived from the original on June 22, 2023. Retrieved July 4, 2012.
  18. ^ ""By the Data: For Consumers, Mobile is the Internet" Google for Entrepreneurs Startup Grind September 20, 2015". Archived from the original on January 6, 2016. Retrieved January 8, 2016.
  19. ^ Brin, Sergey & Page, Larry (1998). "The Anatomy of a Large-Scale Hypertextual Web Search Engine". Proceedings of the seventh international conference on World Wide Web. pp. 107–117. Archived from the original on October 10, 2006. Retrieved May 8, 2007.
  20. ^ "Co-founders of Google - Google's co-founders may not have the name recognition of say, Bill Gates, but give them time: Google hasn't been around nearly as long as Microsoft". Entrepreneur. October 15, 2008. Archived from the original on May 31, 2014. Retrieved May 30, 2014.
  21. ^ Thompson, Bill (December 19, 2003). "Is Google good for you?". BBC News. Archived from the original on January 25, 2009. Retrieved May 16, 2007.
  22. ^ Zoltan Gyongyi & Hector Garcia-Molina (2005). "Link Spam Alliances" (PDF). Proceedings of the 31st VLDB Conference, Trondheim, Norway. Archived (PDF) from the original on June 12, 2007. Retrieved May 9, 2007.
  23. ^ Hansell, Saul (June 3, 2007). "Google Keeps Tweaking Its Search Engine". New York Times. Archived from the original on November 10, 2017. Retrieved June 6, 2007.
  24. ^ Sullivan, Danny (September 29, 2005). "Rundown On Search Ranking Factors". Search Engine Watch. Archived from the original on May 28, 2007. Retrieved May 8, 2007.
  25. ^ Christine Churchill (November 23, 2005). "Understanding Search Engine Patents". Search Engine Watch. Archived from the original on February 7, 2007. Retrieved May 8, 2007.
  26. ^ "Google Personalized Search Leaves Google Labs". searchenginewatch.com. Search Engine Watch. Archived from the original on January 25, 2009. Retrieved September 5, 2009.
  27. ^ "8 Things We Learned About Google PageRank". www.searchenginejournal.com. October 25, 2007. Archived from the original on August 19, 2009. Retrieved August 17, 2009.
  28. ^ "PageRank sculpting". Matt Cutts. Archived from the original on January 6, 2010. Retrieved January 12, 2010.
  29. ^ "Google Loses "Backwards Compatibility" On Paid Link Blocking & PageRank Sculpting". searchengineland.com. June 3, 2009. Archived from the original on August 14, 2009. Retrieved August 17, 2009.
  30. ^ "Personalized Search for everyone". Archived from the original on December 8, 2009. Retrieved December 14, 2009.
  31. ^ "Our new search index: Caffeine". Google: Official Blog. Archived from the original on June 18, 2010. Retrieved May 10, 2014.
  32. ^ "Relevance Meets Real-Time Web". Google Blog. Archived from the original on April 7, 2019. Retrieved January 4, 2010.
  33. ^ "Google Search Quality Updates". Google Blog. Archived from the original on April 23, 2022. Retrieved March 21, 2012.
  34. ^ "What You Need to Know About Google's Penguin Update". Inc.com. June 20, 2012. Archived from the original on December 20, 2012. Retrieved December 6, 2012.
  35. ^ "Google Penguin looks mostly at your link source, says Google". Search Engine Land. October 10, 2016. Archived from the original on April 21, 2017. Retrieved April 20, 2017.
  36. ^ "FAQ: All About The New Google "Hummingbird" Algorithm". www.searchengineland.com. September 26, 2013. Archived from the original on December 23, 2018. Retrieved March 17, 2018.
  37. ^ "Understanding searches better than ever before". Google. October 25, 2019. Archived from the original on January 27, 2021. Retrieved May 12, 2020.
  38. ^ "Submitting To Directories: Yahoo & The Open Directory". Search Engine Watch. March 12, 2007. Archived from the original on May 19, 2007. Retrieved May 15, 2007.
  39. ^ "What is a Sitemap file and why should I have one?". Archived from the original on July 1, 2007. Retrieved March 19, 2007.
  40. ^ "Search Console - Crawl URL". Archived from the original on August 14, 2022. Retrieved December 18, 2015.
  41. ^ Sullivan, Danny (March 12, 2007). "Submitting To Search Crawlers: Google, Yahoo, Ask & Microsoft's Live Search". Search Engine Watch. Archived from the original on May 10, 2007. Retrieved May 15, 2007.
  42. ^ Cho, J.; Garcia-Molina, H.; Page, L. (1998). "Efficient crawling through URL ordering". Seventh International World-Wide Web Conference. Brisbane, Australia: Stanford InfoLab Publication Server. Archived from the original on July 14, 2019. Retrieved May 9, 2007.
  43. ^ "Mobile-first Index". Archived from the original on February 22, 2019. Retrieved March 19, 2018.
  44. ^ Phan, Doantam (November 4, 2016). "Mobile-first Indexing". Official Google Webmaster Central Blog. Archived from the original on February 22, 2019. Retrieved January 16, 2019.
  45. ^ "The new evergreen Googlebot". Official Google Webmaster Central Blog. Archived from the original on November 6, 2020. Retrieved March 2, 2020.
  46. ^ "Updating the user agent of Googlebot". Official Google Webmaster Central Blog. Archived from the original on March 2, 2020. Retrieved March 2, 2020.
  47. ^ "Newspapers Amok! New York Times Spamming Google? LA Times Hijacking Cars.com?". Search Engine Land. May 8, 2007. Archived from the original on December 26, 2008. Retrieved May 9, 2007.
  48. ^ Jill Kocher Brown (February 24, 2020). "Google Downgrades Nofollow Directive. Now What?". Practical Ecommerce. Archived from the original on January 25, 2021. Retrieved February 11, 2021.
  49. ^ a b c Morey, Sean (2008). The Digital Writer. Fountainhead Press. pp. 171–187.
  50. ^ "Bing – Partnering to help solve duplicate content issues – Webmaster Blog – Bing Community". www.bing.com. February 12, 2009. Archived from the original on June 7, 2014. Retrieved October 30, 2009.
  51. ^ Andrew Goodman. "Search Engine Showdown: Black hats vs. White hats at SES". SearchEngineWatch. Archived from the original on February 22, 2007. Retrieved May 9, 2007.
  52. ^ Jill Whalen (November 16, 2004). "Black Hat/White Hat Search Engine Optimization". searchengineguide.com. Archived from the original on November 17, 2004. Retrieved May 9, 2007.
  53. ^ "What's an SEO? Does Google recommend working with companies that offer to make my site Google-friendly?". Archived from the original on April 16, 2006. Retrieved April 18, 2007.
  54. ^ Andy Hagans (November 8, 2005). "High Accessibility Is Effective Search Engine Optimization". A List Apart. Archived from the original on May 4, 2007. Retrieved May 9, 2007.
  55. ^ Matt Cutts (February 4, 2006). "Ramping up on international webspam". mattcutts.com/blog. Archived from the original on June 29, 2012. Retrieved May 9, 2007.
  56. ^ Matt Cutts (February 7, 2006). "Recent reinclusions". mattcutts.com/blog. Archived from the original on May 22, 2007. Retrieved May 9, 2007.
  57. ^ Tapan, Panda (2013). "Search Engine Marketing: Does the Knowledge Discovery Process Help Online Retailers?". IUP Journal of Knowledge Management. 11 (3): 56–66. ProQuest 1430517207.
  58. ^ Melissa Burdon (March 13, 2007). "The Battle Between Search Engine Optimization and Conversion: Who Wins?". Grok.com. Archived from the original on March 15, 2008. Retrieved April 10, 2017.
  59. ^ "SEO Tips and Marketing Strategies". Archived from the original on October 30, 2022. Retrieved October 30, 2022.
  60. ^ ""Search Quality Evaluator Guidelines" How Search Works November 12, 2015" (PDF). Archived (PDF) from the original on March 29, 2019. Retrieved January 11, 2016.
  61. ^ Titcomb, James (November 2016). "Mobile web usage overtakes desktop for first time". The Telegraph. Archived from the original on January 10, 2022. Retrieved March 17, 2018.
  62. ^ Andy Greenberg (April 30, 2007). "Condemned To Google Hell". Forbes. Archived from the original on May 2, 2007. Retrieved May 9, 2007.
  63. ^ Matt McGee (September 21, 2011). "Schmidt's testimony reveals how Google tests algorithm changes". Archived from the original on January 17, 2012. Retrieved January 4, 2012.
  64. ^ Jakob Nielsen (January 9, 2006). "Search Engines as Leeches on the Web". useit.com. Archived from the original on August 25, 2012. Retrieved May 14, 2007.
  65. ^ Graham, Jefferson (August 26, 2003). "The search engine that could". USA Today. Archived from the original on May 17, 2007. Retrieved May 15, 2007.
  66. ^ Greg Jarboe (February 22, 2007). "Stats Show Google Dominates the International Search Landscape". Search Engine Watch. Archived from the original on May 23, 2011. Retrieved May 15, 2007.
  67. ^ a b c Mike Grehan (April 3, 2006). "Search Engine Optimizing for Europe". Click. Archived from the original on November 6, 2010. Retrieved May 14, 2007.
  68. ^ Jack Schofield (June 10, 2008). "Google UK closes in on 90% market share". Guardian. London. Archived from the original on December 17, 2013. Retrieved June 10, 2008.
  69. ^ "Search King, Inc. v. Google Technology, Inc., CIV-02-1457-M" (PDF). docstoc.com. May 27, 2003. Archived from the original on May 27, 2008. Retrieved May 23, 2008.
  70. ^ Stefanie Olsen (May 30, 2003). "Judge dismisses suit against Google". CNET. Archived from the original on December 1, 2010. Retrieved May 10, 2007.
  71. ^ "Technology & Marketing Law Blog: KinderStart v. Google Dismissed—With Sanctions Against KinderStart's Counsel". blog.ericgoldman.org. March 20, 2007. Archived from the original on May 11, 2008. Retrieved June 23, 2008.
  72. ^ "Technology & Marketing Law Blog: Google Sued Over Rankings—KinderStart.com v. Google". blog.ericgoldman.org. Archived from the original on June 22, 2008. Retrieved June 23, 2008.
[edit]
Listen to this article (22 minutes)
Spoken Wikipedia icon
This audio file was created from a revision of this article dated 20 May 2008 (2008-05-20), and does not reflect subsequent edits.

Frequently Asked Questions

They can showcase instances where they've adeptly handled search engine algorithm shifts, altering strategies to maintain or boost client rankings. This demonstrates their adaptability and expertise in keeping pace with the digital marketing landscape.

Small World Marketing crafts unique SEO strategies by digging deep into niche markets and leveraging less mainstream techniques. They're constantly adapting, ensuring businesses stand out in crowded, competitive fields where traditional methods don't cut it.

They can showcase several case studies where their SEO tactics significantly boosted businesses' sales and revenue in Langley. Their strategies have led to higher rankings, increased web traffic, and notably improved financial outcomes for clients.