russell brunson interview
So the copyright's ended. I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and simply new things that individuals have not seen permanently. And so, I'm excited simply to have a whole brand and a business that is bringing a lot of these things back.
Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I have actually always wondered that about Dan. I've followed Dan for a long time and I've constantly believed, why is he not doing book funnels with every single among these books? I guess he will be soon enough.
One is with their front ends we're bringing individuals in. Number 2, when people churn out, they're the channel, we press individuals to. Because as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.
Then likewise reconverting people who came and didn't comprehend the context and then they left. And it used to be, I needed to do a webinar each and every single time. Or I needed to train them or I had to do workshops, all these things. Now it's simply check out the book, and they check out the book, and after that they have the aha.
That's what all of marketing and services is. We have to develop desire for the thing we're selling. And so books are one of the most effective, if not the most effective way to create that desire. review. And the person who's going to read a book is a better customer, by far than any other kind of client.
They're more most likely to send out, they're most likely to stick. They become better individuals, I dislike stating that, due to the fact that most individuals in my life that I enjoy do not check out. You end up being a better individual by reading. And so they progress clients, much better long term things. And so if I can get individuals to check out a book, guy, it alters them as a human (clients).
And I make that cash over the next 6 months, over five months or whatever, it takes to recover cost (products). On the book funnels, I still break even right away, they go through the upsell down process so I break even right away. And then we introduce them to Click, Funnels.
Yeah. Well you simply threw away some incredible numbers. I desire to simply take a breath and I want to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Secrets, Expert Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and numerous other things.
So instead of going through them separately, which would take permanently provide us the philosophy of what the entire process appears like from the totally free plus shipping to the first bump upsell one, two, et cetera. Talk me through the approach. Yeah. The core thing is the book certainly, is how do we sell the book? And the best way to sell the book is to sell it free of charge.
It's just cover shipping." I can press individuals to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and buy my book, instead of go get it totally free you simply got to cover the shipping. It's such a great deal on the front end - traffic.
I've seen people who attempt to do it and they simply have their book. If you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book because we wish to increase the conversion as much as possible and increase the worth of the book.
That's the very first thing. And so the majority of mine are the book. And then it's what are the core principles in the book, we'll create an audio program or video program. And then, some worksheets and just a 30-day obstacle that goes to the book and we assembled just a bunch of things to make the worth of the book a lot more, right? Yeah (look).
And in the copy on, I believe some of them we have, "You can buy us on Amazon for 20 bucks," then have an image of the Amazon listing, "however get it for free here." And then we still individuals who click on Amazon and simply buy an Amazon anyhow, because some individuals just love buying Amazon.
Since I still desire my books to rank on those platforms and sales coming through. marketing. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been checking numerous order from Bumps, which is done truly well.
Then for each book I have actually done, I believe you understand this, however a lot of people don't the way I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.
Therefore, the second order from that, we said for $97, you get the workshop where I taught the things prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. So between those 2, it considerably increases a lot of times those 2 order from Bump will cover our marketing expense simply on their own, which is, which is amazing (audience).
And then we take them to our upsell down sell sequence, we change and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, however I'm constantly trying brand-new things because, specifically when we invest this much cash, we need to keep tweaking things to get the cart value to be high enough that we can cover ad costs a great deal of times at scale. competitors.
Okay, they have the book now, they have the audio book, they have the core (shipping). So they comprehend the core concepts of the book. And one mistake people make a great deal of times, I continue to slip up more frequently and I wish to confess is, I'm fine, they purchased, let's say they bought Traffic Tricks.
Yeah. Yeah. And so, if you attempt to offer a Traffic course on the next page, it resembles, "However I simply purchased Traffic? I think I already have traffic now." Therefore let's conceptually believe every time we offer something to someone, we just fixed the issue for them. But then we produced a new problem.
It's in fact various with physic like E-commerce items, however details products, we simply solved that problem for them. By fixing that problem what is the new problem that was created? . In Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.
We have no Traffic. And so Traffic is the next sensible upsell (1st). So, I'm typically attempting to sell something in between 197 and 297 in that first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have trouble, you in fact require funnels.
And so, the next thing I can't keep in mind right now, what we're evaluating, what it is, but it may be traffic. I can't remember the top of my head. But anyhow, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.
In my mind, there's this stage, individuals go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your presents and selling, and beginning an organization. And so, it'll be some variation of that. It'll be the next thing.
And it's, crushing not since numbers aren't as well as, as that a person. But yeah, it's eliminating it. Well, it is eliminating. I just taught on, I imply, I got the undetectable funnel things, which we discussed last time and you said something, I believe at the last inner circle meeting, or possibly you said it in the newsletter and you stated, I don't know why, but no one ever test this.
Well, congratulations. I mean, and I'm truly thankful that you did it too because, I 'd belonged to GKSC for, I don't know, because the early 2000s, and I canceled my subscription, and it simply had lost so much, that it had in the past and you've brought everything back (types).
Can I share one idea that originated from Kennedy's things that might help individuals? Okay. So this is for those who're seeing the video version. If you're on the audio, just imagine something truly cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they gave a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not understand Dan, Dan does not have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (network marketing secrets).
Rob Kosberg: Did you have to purchase a fax maker by the way? How do you even do? We attempted to, they don't sell fax. You can't physically purchase a facsimile machine any longer unless it becomes part of this substantial printer setup. And yeah, so we had e, Fax or I don't understand, something like that.
I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send out a fax to his diamond members, people paying 300 dollars a month, he 'd send out a fax each and every single month to these individuals, or excuse me each week. Every Friday he 'd send this fax and it was simply one page fax with a suggestion from Dan, marketing pointer or method or psychology.
I would purchase it. Oh yeah. And it was a thing somebody stated, and then, it died, it was a fax and it passed away. So lots of things, I desire to extend Dan's legacy forever and my own legacy and Napoleon Hill, all individuals that I like and treasure. And so I went through that.
And I do not need to write anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book is like a phone book (questions).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
Russell Brunson's net worth is over $40 million, most of which has come from his successful online business ClickFunnels. Aug 26, 2022
3 custom domains Question: How many domains can I have connected to my ClickFunnels Account? Answer: If you are subscribed to the $97/month ClickFunnels Plan, you can have up to 3 custom domains in your account. Alternatively, those on the ClickFunnels Platinum $297/month plan can add 9 custom domains to their account. Jul 20, 2022
The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.
Russell Brunson books release timeline 108 Proven split test winners (2013) Dotcom Secrets Book (2015) Expert Secrets (2017) Funnel Hacker's cookbook (2017) Marketing Secrets Blackbook (2018) Network Marketing Secrets book (2018) Traffic Secrets Book (2020) Aug 2, 2018
collette Brunson
Once signing up to the Clickfunnels standard package, what you get are: Create up to 100 pages. Build up to 20 funnels with their drag and drop editor and pre-made templates. Sep 1, 2022
About ClickFunnels: Co-founded by Russell Brunson & Todd Dickerson, ClickFunnels' online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Jun 1, 2020
Russell Brunson / Books / Expert Secrets
Clickfunnels allows you to manage everything on one platform only. If you're using numerous marketing tools to control each stage of the customer journey, ClickFunnels can support you better. It lets you design and check the performance of your landing pages via a single platform. Sep 1, 2022
ClickFunnels is for ambitious dads who want to leave their 9-5 job. It's for stay-at-home moms who want to build a business of their own. It's for the college grad who wants to make extra money online. Ultimately, it's for crazy entrepreneur-types who want to change the world and build a better life.