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The copyright's ended. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that people haven't seen permanently (way). Therefore, I'm fired up simply to have a whole brand name and a company that is bringing a great deal of these things back.

Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that company now. So yeah. I have actually always wondered that about Dan. I've followed Dan for a long period of time and I've constantly believed, why is he refraining from doing book funnels with every single among these books? I think he will be quickly enough.

One is with their front ends we're bringing individuals in. Number 2, when people churn out, they're the channel, we push individuals to. Since as quickly as you read the book and after that you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they return.

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But then also reconverting people who came and didn't understand the context and then they left. lot. And it utilized to be, I had to do a webinar each and every single time. Or I needed to train them or I needed to do seminars, all these things. Now it's just read the book, and they read the book, and then they have the aha.

That's what all of marketing and businesses is. We need to produce desire for the thing we're selling. And so books are one of the most effective, if not the most effective way to produce that desire. sales. And the individual who's going to check out a book is a much better consumer, hands down than any other kind of client.

They're more likely to send out, they're most likely to stick. They progress people, I dislike stating that, due to the fact that a lot of individuals in my life that I like don't check out. You end up being a much better person by reading. Therefore they progress clients, much better long term things. Therefore if I can get individuals to read a book, man, it changes them as a human (books).

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And I make that money over the next 6 months, over five months or whatever, it requires to break even (elements). On the book funnels, I still break even instantly, they go through the upsell down process so I break even instantly. And after that we present them to Click, Funnels.

Yeah. Well you just threw out some amazing numbers. I want to simply take a breath and I desire to go through it. So, about half a million dollars a month is entering into your book funnels, Dot, Com Tricks, Professional Tricks, Traffic Secrets. Now you have some others as well, you have the Cook, Book and various other things.

So rather than going through them separately, which would take permanently offer us the approach of what the entire process looks like from the complimentary plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the approach. Yeah. So the core thing is the book certainly, is how do we offer the book? And the very best way to offer the book is to offer it for complimentary.

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It's just cover shipping." I can push individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it for totally free you just got to cover the shipping. It's such a great offer on the front end - entrepreneurs.

I've seen people who try to do it and they just have their book. If you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long kind sales that selling this book since we desire to increase the conversion as much as possible and increase the worth of the book.

That's the very first thing. Therefore the majority of mine are the book. And then it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and simply a 30-day challenge that goes to the book and we put together just a lot of stuff to make the worth of the book even more? Yeah (russell brunson).

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And in the copy on, I believe some of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "however get it totally free here." And after that we still the people who click Amazon and just buy an Amazon anyway, due to the fact that some people simply like buying Amazon.

Since I still want my books to rank on those platforms and sales coming through. dotcom secrets (2015. And so, we do have those outlets there, but again, the paid money's all going to the book funnel. And after that after some indications of the book, from there we have an order from Bump and recently we have actually been evaluating numerous order from Bumps, which is done actually well.

However then for each book I've done, I believe you know this, but the majority of people do not the way I do my books is I teach, I do an occasion live first, teaching the concepts to make sure that structurally makes sense in my head and my stories are not uninteresting and things like that.

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And so, the second order from that, we stated for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. So between those 2, it drastically increases a lot of times those 2 order from Bump will cover our marketing expense simply on their own, which is, which is incredible (read).

And then we take them to our upsell down sell series, we change and tweak this a lot. Therefore I'll talk conceptually where we choose this, but I'm always trying new things because, especially when we invest this much cash, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a great deal of times at scale. leads.

Okay, they have the book now, they have the audio book, they have the core (traffic secrets). They comprehend the core concepts of the book. And one mistake individuals make a lot of times, I continue to slip up more frequently and I wish to confess is, I'm fine, they purchased, let's state they bought Traffic Tricks.

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Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it resembles, "However I just purchased Traffic? I believe I currently have traffic now." Therefore let's conceptually believe every time we offer something to someone, we simply fixed the problem for them. Then we developed a brand-new problem.

It's really different with physic like E-commerce items, but info products, we just resolved that problem for them. By fixing that problem what is the new problem that was developed? . In Dot, Com Secrets, I fixed, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next rational upsell (each). I'm usually trying to sell something between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, however where you sending that Traffic, if you send it an Amazon listing you have problem, you in fact need funnels.

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And so, the next thing I can't keep in mind right now, what we're checking, what it is, however it might be traffic also - employee. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell number 2 is the same thing.

However in my mind, there's this stage, individuals go through a growth stage and after they grow to a specific level and they shift to contribution, and contribution is sharing your gifts and selling, and beginning an organization (content). Therefore, it'll be some version of that. It'll be the next thing.

And it's, crushing not because numbers aren't as well as, as that one. However yeah, it's killing it. Well, it is eliminating. I simply taught on, I suggest, I got the unnoticeable funnel things, which we talked about last time and you stated something, I believe at the last inner circle meeting, or possibly you stated it in the newsletter and you said, I do not know why, but nobody ever test this.

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Well, congratulations. I indicate, and I'm really pleased that you did it too because, I 'd belonged to GKSC for, I don't know, given that the early 2000s, and I canceled my membership, and it just had lost so much, that it had in the past and you've brought it all back (process).

Can I share one concept that came from Kennedy's things that might help people? Okay. This is for those who're viewing the video version. profit. If you're on the audio, just imagine something really cool. What's been cool is I've been going through Dan's archives? When I bought the business, they offered a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I was like, "What's this?" Because if you do not understand Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I need to fax him to send him anything (each).

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Rob Kosberg: Did you need to purchase a fax maker by the method? How do you even do? We tried to, they don't sell fax. You can't physically buy a facsimile machine any longer unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, people paying 300 bucks a month, he 'd send out a fax every single month to these people, or excuse me weekly. Every Friday he 'd send this fax and it was simply one page fax with an idea from Dan, marketing tip or strategy or psychology.

I would purchase it. Oh yeah. And it was a thing someone stated, and after that, it died, it was a fax and it died. Many things, I wish to extend Dan's tradition forever and my own legacy and Napoleon Hill, all individuals that I enjoy and treasure. And so I went through that.

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And I don't have to write anything aside from a one page introduction of what this thing is." Therefore boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phone book (script).

is russell brunson ceo of clickfunnels

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

Russell Brunson / Books / Expert Secrets

Clickfunnels allows you to manage everything on one platform only. If you're using numerous marketing tools to control each stage of the customer journey, ClickFunnels can support you better. It lets you design and check the performance of your landing pages via a single platform. Sep 1, 2022

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It's for stay-at-home moms who want to build a business of their own. It's for the college grad who wants to make extra money online. Ultimately, it's for crazy entrepreneur-types who want to change the world and build a better life.

What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event. Prospects often enter a click funnel through a link on a social media post, a paid search ad or an email. That link takes the prospect to a landing page specific to a product or service your business sells. Jul 16, 2020

Russell Brunson has officially stepped down as the CEO of ClickFunnels. After seven years of incredible growth, shattering every goal they set, he was at a point where he didn't know what he wanted to do with his life.