russell brunson website
The copyright's ended. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and just brand-new things that people have not seen permanently (experience). Therefore, I'm ecstatic just to have a whole brand name and an organization that is bringing a great deal of these things back.
Which is begun, as you understand that's a channel, however it's not how you grow, I got to grow that service now. Yeah. I have actually constantly questioned that about Dan. I've followed Dan for a long time and I've always thought, why is he not doing book funnels with every single among these books? I think he will be soon enough.
One is with their front ends we're bringing individuals in. However number two, when individuals produce, they're the channel, we push individuals to. Due to the fact that as quickly as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." They come back.
Then likewise reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar each and every single time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they check out the book, and after that they have the aha.
That's what all of marketing and companies is. We have to develop desire for the important things we're offering. And so books are among the most effective, if not the most powerful way to create that desire. book. And the individual who's going to read a book is a better customer, hands down than any other kind of client.
They're most likely to send out, they're likely to stick. They become much better individuals, I hate stating that, since the majority of people in my life that I love don't check out. But you end up being a better individual by reading. And so they progress customers, much better long term things. Therefore if I can get people to check out a book, male, it alters them as a human (underground playbook).
And I make that cash over the next six months, over 5 months or whatever, it takes to recover cost (split test winners). On the book funnels, I still break even right away, they go through the upsell down process so I break even immediately. And then we introduce them to Click, Funnels.
Yeah. Well you simply threw away some unbelievable numbers. I desire to simply take a breath and I desire to go through it. About half a million bucks a month is going into your book funnels, Dot, Com Tricks, Specialist Secrets, Traffic Secrets. Now you have some others also, you have the Cook, Book and numerous other things.
So instead of going through them individually, which would take forever provide us the viewpoint of what the entire procedure appears like from the free plus shipping to the very first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. The core thing is the book clearly, is how do we offer the book? And the very best way to sell the book is to offer it free of charge.
It's simply cover shipping." I can push people to that. And it's just a simple outlet to get people to verses, go to Amazon and buy my book, instead of go get it for free you just got to cover the shipping. So it's such a great offer on the front end.
I've seen individuals who attempt to do it and they just have their book. However if you look any of the sales page, it's a book, however it's still a deal. You get a book, plus you get this course, plus you get It's still you have a long form sales that offering this book due to the fact that we wish to increase the conversion as much as possible and increase the value of the book.
That's the very first thing. And so the majority of mine are the book. And after that it's what are the core concepts in the book, we'll create an audio program or video program. And then, some worksheets and simply a 30-day difficulty that goes to the book and we created simply a lot of stuff to make the worth of the book much more, right? Yeah (traffic secrets book).
And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 dollars," then have an image of the Amazon listing, "but get it for totally free here." And then we still individuals who click on Amazon and simply buy an Amazon anyway, because some individuals just love buying Amazon.
Due to the fact that I still want my books to rank on those platforms and sales coming through. facebook. And so, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And then after some signs of the book, from there we have an order from Bump and just recently we have actually been testing several order from Bumps, which is done actually well.
But then for each book I've done, I believe you know this, but the majority of people don't the way I do my books is I teach, I do an occasion live initially, teaching the principles to ensure that structurally makes good sense in my head and my stories are not uninteresting and things like that.
Therefore, the second order from that, we said for $97, you get the workshop where I taught the things before we ever did it. Which one's getting a 20% take rate on $97 Bump. So between those 2, it significantly increases a great deal of times those two order from Bump will cover our marketing expense just by themselves, which is, which is incredible (concepts).
And then we take them to our upsell down sell series, we alter and fine-tune this a lot. Therefore I'll talk conceptually where we choose this, but I'm always attempting brand-new things because, especially when we spend this much money, we need to keep tweaking things to get the cart value to be high enough that we can cover advertisement costs a lot of times at scale. learning.
Okay, they have the book now, they have the audio book, they have the core (marketing). They comprehend the core principles of the book. And one mistake people make a lot of times, I continue to slip up more typically and I want to admit is, I'm all right, they bought, let's say they purchased Traffic Tricks.
Yeah. Yeah. And so, if you try to sell a Traffic course on the next page, it resembles, "However I simply purchased Traffic? I believe I currently have traffic now." And so let's conceptually believe whenever we offer something to somebody, we just solved the problem for them. Then we developed a brand-new issue.
It's in fact different with physic like E-commerce items, but details items, we simply fixed that problem for them. By fixing that problem what is the new issue that was produced? . So in Dot, Com Tricks, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? So for them, Traffic is next thing.
We have no Traffic. Therefore Traffic is the next rational upsell (website). I'm usually attempting to offer something in between 197 and 297 in that first slot there. Therefore, Dot, Com Secrets is going to be something traffic with Traffic Secrets. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have trouble, you really need funnels.
And so, the next thing I can't remember right now, what we're evaluating, what it is, however it might be traffic. I can't keep in mind the top of my head. However anyhow, that's the psychology, what's the next thing that they require. And then upsell number 2 is the same thing.
In my mind, there's this phase, people go through a growth phase and after they grow to a particular level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a business. And so, it'll be some version of that. It'll be the next thing.
And it's, crushing not due to the fact that numbers aren't along with, as that one. But yeah, it's eliminating it. Well, it is killing. I just taught on, I suggest, I got the invisible funnel things, which we talked about last time and you stated something, I think at the last inner circle meeting, or maybe you stated it in the newsletter and you said, I don't know why, but nobody ever test this.
Well, congratulations. I mean, and I'm really grateful that you did it too because, I 'd been a member of GKSC for, I don't know, since the early 2000s, and I canceled my membership, and it just had actually lost so much, that it had in the past and you've brought everything back (split test winners).
Can I share one idea that came from Kennedy's stuff that might help people? Okay. This is for those who're enjoying the video variation. russell brunson book to read first. If you're on the audio, simply imagine something really cool. So what's been cool is I've been going through Dan's archives, right? When I purchased the company, they gave a Google drive and it resembles, here's everything for the last 40 years of Dan Kennedy.
And in the 1400 sub folders down I found this folder that stated, faxes from Dan Kennedy. And I resembled, "What's this?" Due to the fact that if you don't know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I have to fax him to send him anything (entrepreneur).
Rob Kosberg: Did you need to purchase a facsimile machine by the method? How do you even do? We attempted to, they do not offer fax. You can't physically buy a facsimile machine anymore unless it becomes part of this big printer setup. And yeah, so we had e, Fax or I don't know, something like that.
But I discovered this folder and it was dated from 2012, 2019. And it was throughout that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax each and every single month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was simply one page fax with a pointer from Dan, marketing tip or method or psychology.
I would buy it. Oh yeah. And it was a thing someone stated, and then, it died, it was a fax and it died. Many things, I desire to extend Dan's legacy forever and my own legacy and Napoleon Hill, all the individuals that I like and treasure - entrepreneur. And so I went through that.
And I do not have to compose anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phone book (marketing books).
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1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.
1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.
ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020