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So the copyright's expired. So I'm going to be republishing a lot of these books and turning a great deal of old Napoleon Hill things into audio books and just new things that people have not seen permanently (techniques). And so, I'm excited just to have an entire brand name and a service that is bringing a lot of these things back.

Which is begun, as you know that's a channel, however it's not how you grow, I got to grow that business now. Yeah. I have actually always questioned that about Dan. I've followed Dan for a long period of time and I've constantly believed, why is he refraining from doing book funnels with each and every single one of these books? I guess he will be soon enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we press individuals to. Since as soon as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I require this thing." Then they come back.

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Then also reconverting individuals who came and didn't comprehend the context and then they left. And it used to be, I had to do a webinar every single time. Or I needed to train them or I had to do seminars, all these things. Now it's just check out the book, and they read the book, and then they have the aha.

That's what all of marketing and services is. We need to develop desire for the thing we're offering. And so books are one of the most powerful, if not the most effective way to develop that desire. products. And the person who's going to read a book is a better customer, by far than any other type of customer.

They're most likely to send out, they're most likely to stick. They progress people, I dislike saying that, due to the fact that many individuals in my life that I enjoy don't check out. You end up being a better individual by reading. And so they progress consumers, better long term things. Therefore if I can get individuals to check out a book, guy, it changes them as a human (companies).

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And I make that cash over the next 6 months, over five months or whatever, it takes to break even (courses). On the book funnels, I still break even instantly, they go through the upsell down procedure so I break even right away. And then we introduce them to Click, Funnels.

Yeah. Well you just tossed out some unbelievable numbers. So I wish to just breathe and I wish to go through it. About half a million dollars a month is going into your book funnels, Dot, Com Tricks, Specialist Tricks, Traffic Tricks. Now you have some others also, you have the Cook, Book and various other things.

Rather than going through them individually, which would take permanently offer us the philosophy of what the entire procedure looks like from the complimentary plus shipping to the very first bump upsell one, two, et cetera. Talk me through the viewpoint. Yeah. So the core thing is the book undoubtedly, is how do we sell the book? And the best method to offer the book is to offer it for complimentary.

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It's just cover shipping." I can push individuals to that. And it's simply an easy outlet to get individuals to verses, go to Amazon and buy my book, as opposed to go get it free of charge you just got to cover the shipping. So it's such a great offer on the front end.

I have actually seen individuals who try to do it and they simply have their book. If you look any of the sales page, it's a book, but it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long form sales that selling this book since we wish to increase the conversion as much as possible and increase the value of the book.

That's the very first thing. And so many of mine are the book. And then it's what are the core concepts in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day challenge that goes to the book and we assembled simply a bunch of things to make the worth of the book much more, right? Yeah (read books).

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And in the copy on, I think some of them we have, "You can purchase us on Amazon for 20 bucks," then have a picture of the Amazon listing, "but get it for totally free here." And after that we still individuals who click Amazon and simply purchase an Amazon anyway, because some people simply like buying Amazon.

Since I still desire my books to rank on those platforms and sales coming through. russell. Therefore, we do have those outlets there, but again, the paid cash's all going to the book funnel. And after that after some signs of the book, from there we have an order from Bump and recently we've been evaluating numerous order from Bumps, which is done really well.

However then for each book I have actually done, I think you understand this, however the majority of individuals don't the way I do my books is I teach, I do an event live initially, teaching the concepts to make certain that structurally makes sense in my head and my stories are not uninteresting and things like that.

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And so, the 2nd order from that, we said for $97, you get the workshop where I taught the stuff prior to we ever did it. And that one's getting a 20% take rate on $97 Bump. In between those 2, it considerably increases a lot of times those 2 order from Bump will cover our marketing cost simply by themselves, which is, which is amazing.

And then we take them to our upsell down sell sequence, we change and tweak this a lot. And so I'll talk conceptually where we opt for this, however I'm always trying brand-new things because, especially when we spend this much money, we need to keep tweaking things to get the cart worth to be high enough that we can cover ad costs a great deal of times at scale. websites.

Okay, they have the book now, they have the audio book, they have the core (book to read). So they comprehend the core concepts of the book. And one mistake individuals make a great deal of times, I continue to make a mistake more frequently and I wish to confess is, I'm fine, they purchased, let's say they purchased Traffic Secrets.

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Yeah. Yeah. Therefore, if you try to sell a Traffic course on the next page, it resembles, "However I just bought Traffic? I think I currently have traffic now." And so let's conceptually believe every time we sell something to somebody, we simply fixed the problem for them. Then we created a brand-new problem.

It's in fact various with physic like E-commerce products, however information products, we just fixed that problem for them. By solving that issue what is the brand-new problem that was created? . In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next logical upsell (stories). So, I'm normally trying to offer something in between 197 and 297 because first slot there. Therefore, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have problem, you actually need funnels.

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Therefore, the next thing I can't keep in mind today, what we're testing, what it is, however it may be traffic as well - copy. I can't keep in mind the top of my head. Anyhow, that's the psychology, what's the next thing that they require. And then upsell second is the same thing.

In my mind, there's this stage, individuals go through a growth stage and after they grow to a specific level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a business. And so, it'll be some variation of that. It'll be the next thing.

And it's, squashing not due to the fact that numbers aren't in addition to, as that one. Yeah, it's killing it. company. Well, it is eliminating. I just taught on, I suggest, I got the invisible funnel things, which we talked about last time and you stated something, I believe at the last inner circle conference, or maybe you said it in the newsletter and you stated, I do not understand why, however nobody ever test this.

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Well, congratulations. I mean, and I'm actually happy that you did it too because, I 'd belonged to GKSC for, I do not understand, since the early 2000s, and I canceled my membership, and it simply had actually lost so much, that it had in the past and you have actually brought all of it back (competitors).

Can I share one concept that originated from Kennedy's things that might help individuals? Okay. So this is for those who're watching the video variation. If you're on the audio, simply imagine something really cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they provided a Google drive and it's like, here's everything for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I discovered this folder that said, faxes from Dan Kennedy. And I resembled, "What's this?" Because if you don't know Dan, Dan doesn't have an email account. To this day I'm partners with him now. And I need to fax him to send him anything (facebook).

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Rob Kosberg: Did you need to buy a facsimile machine by the method? How do you even do? We tried to, they do not sell fax. You can't physically buy a facsimile machine anymore unless it's part of this huge printer setup. And yeah, so we had e, Fax or I don't understand, something like that.

But I found this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 dollars a month, he 'd send out a fax every single month to these people, or excuse me each week. Every Friday he 'd send this fax and it was just one page fax with a tip from Dan, marketing idea or method or psychology.

I would purchase it. Oh yeah. And it was a thing someone said, and then, it died, it was a fax and it died. A lot of things, I wish to extend Dan's legacy forever and my own legacy and Napoleon Hill, all individuals that I love and value. Therefore I went through that.

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And I do not need to compose anything aside from a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for seven years, to his members. And this book resembles a phone book (secrets trilogy).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

3 custom domains Question: How many domains can I have connected to my ClickFunnels Account? Answer: If you are subscribed to the $97/month ClickFunnels Plan, you can have up to 3 custom domains in your account. Alternatively, those on the ClickFunnels Platinum $297/month plan can add 9 custom domains to their account. Jul 20, 2022

The Trilogy Secrets box set costs you $97 (plus $14.95 Shipping In the US and $29.95 Intl) or $127 when you buy from the Special Order Page.

Russell Brunson books release timeline 108 Proven split test winners (2013) Dotcom Secrets Book (2015) Expert Secrets (2017) Funnel Hacker's cookbook (2017) Marketing Secrets Blackbook (2018) Network Marketing Secrets book (2018) Traffic Secrets Book (2020) Aug 2, 2018

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Once signing up to the Clickfunnels standard package, what you get are: Create up to 100 pages. Build up to 20 funnels with their drag and drop editor and pre-made templates. Sep 1, 2022

About ClickFunnels: Co-founded by Russell Brunson & Todd Dickerson, ClickFunnels' online sales and marketing software is a simple-to-use, all-in-one marketing solution for entrepreneurs and business owners who want to market their services and products online. Jun 1, 2020

Russell Brunson / Books / Expert Secrets