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The copyright's expired. So I'm going to be republishing a lot of these books and turning a lot of old Napoleon Hill things into audio books and just new things that people haven't seen forever (entrepreneur). Therefore, I'm ecstatic simply to have an entire brand and an organization that is bringing a great deal of these things back.

Which is come on, as you know that's a channel, however it's not how you grow, I got to grow that company now. Yeah. I've constantly wondered that about Dan. I've followed Dan for a long period of time and I've constantly thought, why is he refraining from doing book funnels with every among these books? I guess he will be quickly enough.

One is with their front ends we're bringing individuals in. Number two, when individuals churn out, they're the channel, we push individuals to. Because as soon as you check out the book and then you have the context, like, "Oh, now this makes good sense, now I understand why I need this thing." Then they return.

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Then likewise reconverting people who came and didn't comprehend the context and then they left. And it utilized to be, I had to do a webinar every time. Or I had to train them or I needed to do workshops, all these things. Now it's simply read the book, and they check out the book, and then they have the aha.

That's what all of marketing and organizations is. We have to create desire for the thing we're offering. Therefore books are among the most powerful, if not the most powerful method to create that desire. message. And the person who's going to read a book is a better customer, by far than any other type of consumer.

They're more most likely to send out, they're most likely to stick. They end up being better individuals, I dislike stating that, since a lot of individuals in my life that I enjoy do not read. You become a better person by reading. And so they progress clients, better long term things. Therefore if I can get people to check out a book, guy, it changes them as a human (anyone).

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And I make that money over the next 6 months, over five months or whatever, it requires to recover cost (amount). However on the book funnels, I still recover cost immediately, they go through the upsell down process so I break even immediately. And then we introduce them to Click, Funnels.

Yeah. Well you just threw out some unbelievable numbers. So I want to simply take a breath and I wish to go through it. So, about half a million bucks a month is entering into your book funnels, Dot, Com Secrets, Expert Secrets, Traffic Tricks. Now you have some others also, you have the Cook, Book and various other things.

Rather than going through them separately, which would take permanently offer us the viewpoint of what the entire procedure looks like from the totally free plus shipping to the first bump upsell one, 2, et cetera. Talk me through the philosophy. Yeah. So the core thing is the book clearly, is how do we sell the book? And the very best way to offer the book is to offer it for totally free.

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It's just cover shipping." I can push individuals to that. And it's just an easy outlet to get individuals to verses, go to Amazon and purchase my book, instead of go get it for complimentary you just got to cover the shipping. It's such a good deal on the front end - first book brunson.

I have actually seen individuals who attempt to do it and they simply have their book. However if you look any of the sales page, it's a book, however it's still an offer. You get a book, plus you get this course, plus you get It's still you have a long type sales that offering this book because we wish to increase the conversion as much as possible and increase the value of the book.

That's the first thing. And so most of mine are the book. And then it's what are the core principles in the book, we'll assemble an audio program or video program. And after that, some worksheets and just a 30-day difficulty that goes to the book and we assembled simply a bunch of things to make the worth of the book much more, right? Yeah (customers).

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And in the copy on, I think a few of them we have, "You can purchase us on Amazon for 20 bucks," then have an image of the Amazon listing, "but get it free of charge here." And then we still individuals who click on Amazon and just buy an Amazon anyway, since some individuals just love buying Amazon.

Due to the fact that I still desire my books to rank on those platforms and sales coming through. profit. Therefore, we do have those outlets there, however once again, the paid cash's all going to the book funnel. And then after some indications of the book, from there we have an order from Bump and recently we've been testing several order from Bumps, which is done actually well.

But then for each book I have actually done, I believe you know this, however many people don't the way I do my books is I teach, I do an event live initially, teaching the principles to make sure that structurally makes sense in my head and my stories are not dull and stuff like that.

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Therefore, the 2nd order from that, we said for $97, you get the workshop where I taught the stuff prior to we ever did it. Which one's getting a 20% take rate on $97 Bump. So in between those 2, it considerably increases a lot of times those 2 order from Bump will cover our advertising expense simply on their own, which is, which is fantastic (the first book of brunson's trilogy).

And after that we take them to our upsell down sell series, we alter and fine-tune this a lot. And so I'll talk conceptually where we choose this, however I'm always attempting brand-new things because, specifically when we invest this much cash, we have to keep tweaking things to get the cart worth to be high enough that we can cover advertisement costs a lot of times at scale. first read.

Okay, they have the book now, they have the audio book, they have the core (russell brunson's book). They understand the core principles of the book. And one mistake people make a great deal of times, I continue to slip up more often and I want to confess is, I'm okay, they bought, let's say they purchased Traffic Tricks.

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Yeah. Yeah. And so, if you try to offer a Traffic course on the next page, it resembles, "But I just purchased Traffic? I think I already have traffic now." Therefore let's conceptually believe every time we offer something to somebody, we simply resolved the problem for them. But then we created a new issue.

It's in fact various with physic like E-commerce items, but info items, we simply fixed that issue for them. By fixing that problem what is the brand-new problem that was produced? . In Dot, Com Secrets, I solved, now they have funnels, they have this thing funnels the next thing's we have funnels, what's the next thing? For them, Traffic is next thing.

We have no Traffic. Therefore Traffic is the next sensible upsell (hundreds). So, I'm typically attempting to sell something in between 197 and 297 in that first slot there. And so, Dot, Com Tricks is going to be something traffic with Traffic Tricks. Like, "Oh, you have Traffic, but where you sending that Traffic, if you send it an Amazon listing you have difficulty, you really require funnels.

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And so, the next thing I can't remember right now, what we're testing, what it is, however it may be traffic. I can't keep in mind the top of my head. But anyhow, that's the psychology, what's the next thing that they need. And after that upsell second is the exact same thing.

However in my mind, there's this phase, people go through a development stage and after they grow to a certain level and they transition to contribution, and contribution is sharing your gifts and selling, and starting a service (dotcom secrets). Therefore, it'll be some variation of that. It'll be the next thing.

And it's, crushing not because numbers aren't along with, as that a person. However yeah, it's killing it. Well, it is eliminating. I simply taught on, I indicate, I got the undetectable funnel things, which we spoke about last time and you said something, I think at the last inner circle conference, or perhaps you stated it in the newsletter and you stated, I don't know why, but no one ever test this.

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Well, congratulations. I indicate, and I'm really thankful that you did it too because, I 'd been a member of GKSC for, I do not understand, because the early 2000s, and I canceled my membership, and it simply had lost a lot, that it had in the past and you've brought all of it back (someone).

Can I share one idea that originated from Kennedy's stuff that might help individuals? Okay. This is for those who're watching the video variation. russell brunson books. If you're on the audio, simply think of something really cool. So what's been cool is I've been going through Dan's archives, right? When I bought the company, they gave a Google drive and it's like, here's whatever for the last 40 years of Dan Kennedy.

And in the 1400 sub folders down I found this folder that said, faxes from Dan Kennedy. And I was like, "What's this?" Since if you do not know Dan, Dan does not have an e-mail account. To this day I'm partners with him now. And I have to fax him to send him anything (each).

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Rob Kosberg: Did you need to purchase a fax device by the way? How do you even do? We attempted to, they don't offer fax. You can't physically purchase a fax maker anymore unless it's part of this substantial printer setup. And yeah, so we had e, Fax or I do not understand, something like that.

I discovered this folder and it was dated from 2012, 2019. And it was during that window, he would send a fax to his diamond members, individuals paying 300 bucks a month, he 'd send out a fax each and every single month to these individuals, or excuse me every week. So every Friday he 'd send this fax and it was simply one page fax with an idea from Dan, marketing idea or technique or psychology.

I would purchase it. Oh yeah. And it was a thing somebody stated, and then, it passed away, it was a fax and it passed away. Numerous things, I want to extend Dan's legacy forever and my own tradition and Napoleon Hill, all the individuals that I like and value - read books. Therefore I went through that.

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And I don't have to compose anything besides a one page intro of what this thing is." And so boom, here it is. The Dan Kennedy diamond fax book. This thing is every fax Dan sent out for 7 years, to his members. And this book is like a phone book (traffic).

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russell brunson best books

1. Russell Brunson has written three books: DotCom Secrets, Expert Secrets, and Traffic Secrets.
2. DotCom Secrets is Brunson's first book and it was published in 2015.
3. Expert Secrets was published in 2017 and it is Brunson's second book.
4. Traffic Secrets was published in 2020 and it is Brunson's third book.
5. DotCom Secrets is about how to grow your business online.
6. Expert Secrets is about how to create a mass movement of people who will pay for your products and services.
7. Traffic Secrets is about how to get more traffic to your website.
8. Brunson's books have been translated into over 20 languages.
9. Brunson's books have sold over 2 million copies worldwide.
10. Brunson's books have been featured on The New York Times Bestseller list.

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1. "DotCom Secrets: The Underground Playbook for Growing Your Company Online" was published in 2014 and has sold over 500,000 copies.
2. It is a Wall Street Journal, USA Today, and Amazon #1 bestseller.
3. "Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice" was published in 2017 and has sold over 300,000 copies.
4. It is an Amazon #1 bestseller.
5. "Russell Brunson has been quoted in Forbes, Entrepreneur, The Washington Post, Yahoo Finance, and other major publications."
6. Brunson's books have been translated into over 20 languages.
7. Brunson has over 10 years of experience as an entrepreneur and marketer.
8. He is the co-founder and CEO of ClickFunnels, a software company that helps entrepreneurs sell their products and services online.

Frequently Asked Questions

Clickfunnels allows you to manage everything on one platform only. If you're using numerous marketing tools to control each stage of the customer journey, ClickFunnels can support you better. It lets you design and check the performance of your landing pages via a single platform. Sep 1, 2022

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It's for stay-at-home moms who want to build a business of their own. It's for the college grad who wants to make extra money online. Ultimately, it's for crazy entrepreneur-types who want to change the world and build a better life.

What is a Click Funnel? A click funnel is a series of pages that lead to a conversion event. Prospects often enter a click funnel through a link on a social media post, a paid search ad or an email. That link takes the prospect to a landing page specific to a product or service your business sells. Jul 16, 2020

Russell Brunson has officially stepped down as the CEO of ClickFunnels. After seven years of incredible growth, shattering every goal they set, he was at a point where he didn't know what he wanted to do with his life.

ClickFunnels is more than worth it if you are prepared to invest in and focus on: marketing, creating product interest, lead generation, customer conversion, high-converting landing pages, email marketing, sales funnel automation, and general e-commerce marketing. Mar 10, 2022

ClickFunnels charges $97 per month for the basic features, whereas its all free with GrooveFunnels. ClickFunnels is not beginner-friendly, whereas GrooveFunnels is easy to set up and has advanced features. Jun 25, 2020